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• Preface
• It’s Up To You
• Who Is My Market?
• Who Is Your Customer?
• Preparing Your Property
• Doing Your Homework
• Doing Your Feasibility Study
• Putting The People Back In Servi
• Housekeeping
• Occupational Health And Safety
• Food And The Bed & Breakfast
• Day-To-Day Operations
• The Hospitality Industry And You
• Marketing Your B&B
• The Fundamentals Of Business
• Writing Your Business Plan

Starting and Running a B and B

• Preface
• It’s Up To You
  • It’s All About Personality
  • The Dream Of Working For Yourself
  • The Financial Reality
  • Money In The Bank
  • A Look In The Mirror
  • A Family Affair
  • Going It Alone
  • It’s Time
• Who Is My Market?
  • International Market
  • Summary
  • Domestic Market
  • Short-Break Holidays
• Who Is Your Customer?
  • Getting Your Facts Straight
  • Fast Facts
  • Capturing Your Target Market
  • Niche Markets
  • The Corporate Market
  • Single Travellers
  • Women Travellers
  • Alternative Lifestyle
  • People With A Disability
  • Dietary Requirements
  • Family Market
  • No Pets
  • No Smoking
  • No Children
  • Anti-Discrimination And The Bed & Breakfast Host
• Preparing Your Property
  • Location
  • Local Government And Your Bed & Breakfast
  • To Convert, Buy Or Build?
  • An Exercise In Financial Viability
  • Tips For Buying An Established B&B
  • Convert To What?
  • Signage
  • First Impressions Count
  • Your Entrance
  • Living Rooms
  • Dining Rooms
  • The Kitchen
  • Bathrooms And Toilets
  • The Bedrooms
  • Home Office
  • Building And Development Applications
  • Approval And Construction Of B&B Accommodation
  • Fire Safety
  • Energy And The Bed & Breakfast
  • What To Ask Your Architect, Builder Or Designer
  • Advice For The Home Renovator
  • When You Are Thinking Of Renovating
  • Planning Permission
• Doing Your Homework
  • Scout’s Honour
  • Financing
  • Starting Your Own Bed & Breakfast
  • Buying An Established B & B
  • Is It Going To Work?
• Doing Your Feasibility Study
  • Issue Analysis
  • Your Planning
  • Writing Your Feasibility Study
  • Your Financial Viability
  • Your Decision
• Putting The People Back In Service
  • Communicating With Prospective Guests
  • Reservation Details
  • Features And Benefits
  • Special Needs
  • Local Activities And Attractions
  • Written Correspondence
  • Deposits And Cancellations
  • Here At Last
  • Be Attentive
  • Dress For Success
  • Smoking
  • Behaviour
  • Staff
  • Entering A Guest Bedroom
  • Guest Behaviour
  • Sexual Harassment
  • Neighbours
  • Complaints
  • The Importance Of Feedback
• Housekeeping
  • Being Prepared
  • A Cleaning Checklist
  • Taking Care Of Your Furniture
  • The Outside
• Occupational Health And Safety
  • Fire Safety
  • A Safe Place To Stay
  • A Safe Place To Work
  • Safety In The Kitchen
  • The Future
  • First Aid
• Food And The Bed & Breakfast
  • Breakfast Options
  • Lunch
  • Morning And Afternoon Tea
  • Dinner
  • Eating With Guests
  • Knowing The Restaurants, Cafes And Pubs In Your Area
  • Presentation
  • Liquor Licences
  • Purchasing Tips
  • Recipe Ideas
• Day-To-Day Operations
  • Bookings
  • Bookings And The Internet
  • Customer Relationship Management
  • Online Reservations
  • Guest Registration
  • Insurance
  • Payment
  • Methods Of Payment
  • Financial Records
  • Banking
• The Hospitality Industry And You
  • The Structure Of Tourism Authorities
  • Local Tourist Organisations
  • B&B Classification
  • Symbols
• Marketing Your B&B
  • Marketing Concept
  • Market Research
  • Marketing Strategy
  • Target Marketing
  • The Marketing Mix
  • Products And Services
  • Promotion And Advertising
  • Marketing Performance
  • Public Relations
  • How Much Marketing Do I Need?
  • Bed & Breakfast Guides
  • Marketing Plan
  • Brochures
  • Newsletters
  • Business Stationery
• The Fundamentals Of Business
  • Financing
  • Choosing A Legal Structure
  • Registering A Business Name
  • Setting Your Room Rate
  • Taxation And The Bed & Breakfast
  • Vat
  • Computer Literacy
  • Purchasing A Computer
  • Search Engines
  • Creating A Web Page
  • Choosing An Internet Provider
• Writing Your Business Plan
  • Why Have A Business Plan?
  • Your Starting Point
  • The Business Plan Structure
  • Summary

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