• Preface
• Writing A Business Plan
• Your Business Idea
• Defining Your Market
• Compiling Your Marketing Plan
• Your Operational Plan
• Your Sales Forecast
• Your Financial Analysis
• Adding Your Appendices
• Presenting Your Plan
• Running Your Business To Plan

Preparing a Winning Business Plan

• Preface
• Writing A Business Plan
  • Understanding The Need For A Business Plan
  • Assessing Yourself
  • Choosing Your Business
  • Gathering Your Information
  • Compiling Your Business Plan
  • Designing Your Plan
  • Simplifying Your Plan
  • Editing Your Plan
  • Checklist
  • Case Studies
• Your Business Idea
  • Planning Your Legal Entity
  • Choosing Your Trading Name
  • Defining The Nature Of Your Business
  • Describing Your Products Or Services
  • Protecting Your Business Idea
  • Defining Your Business Objectives
  • Compiling Your Mission Statement
  • Describing Your Location
  • Listing Your Key Personnel
  • Checklist
  • Case Studies
  • Action Points
• Defining Your Market
  • Why Use Marketing?
  • Researching Your Clients
  • Segmenting Your Market
  • Compiling Your Market Research
  • Designing Your Questionnaire
  • Analysing Your Competition
  • Analysing Your Product Life
  • Setting Your Selling Price
  • Checklist
  • Case Studies
  • Action Points
• Compiling Your Marketing Plan
  • Making A Swot Analysis
  • Balancing Your Marketing Mix
  • Defining Your Marketing Objectives
  • Promoting And Advertising Your Business
  • Monitoring The Response
  • Checklist
  • Case Studies
  • Action Points
• Your Operational Plan
  • Choosing Your Channels Of Distribution
  • Finding The Right Premises
  • Meeting Safety And Quality Standards
  • Obtaining Stock And Materials
  • Controlling Your Level Of Quality
  • Employing Your Key Personnel
  • Organising Your Book-Keeping
  • Insuring Yourself And Your Business
  • Case Studies
  • Action Points
• Your Sales Forecast
  • Projecting Your Sales
  • Compiling Your Profit And Loss Forecast
  • Drafting Your Cashflow Forecast
  • Vat Payable
  • Understanding Your Balance Sheet
  • Producing Your Balance Sheet
  • Breaking Even
  • Checklist
  • Case Studies
  • Action Points
• Your Financial Analysis
  • Specifying Your Financial Needs
  • Planning Your Borrowing
  • Understanding The Various Types Of Finance
  • Timing Your Finance
  • Assessing Other Sources Of Finance
  • Raising Your Finance
  • Checklist
  • Case Studies
  • Action Points
• Adding Your Appendices
  • What To Include In Your Appendices
  • Positioning Your Appendices
  • Presenting Your Appendices
  • Compiling Your Appendices
  • Numbering Your Appendices
  • Checklist
  • Case Studies
  • Action Points
• Presenting Your Plan
  • Composing Your Introductory Letter
  • Submitting Your Plan
  • Explaining Your Business
  • Making A Winning Proposal
  • Shopping Around
  • Checklist
  • Case Studies
  • Action Points
• Running Your Business To Plan
  • Monitoring Your Business
  • Using Your Business Plan
  • Managing Your Cashflow
  • Keeping Business Accounts
  • Checklist
  • Case Studies
  • Action Points