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• Preface
• Introduction
• Turnaround
• Spotting The Warning Signs Of Bu
• Understanding Why Businesses Fai
• Understanding Your Immediate Fin
• Managing A Real Cash Crisis
• Understanding And Controlling Yo
• Setting The Strategy
• Managing Marketing
• Managing Change
• Managing The Risks
• Summary And Conclusion

Turning A Business Around

• Preface
  • Preface To The Second Edition
• Introduction
  • The Importance Of Business Skills
  • Managers Are Critical In A Crisis
  • What To Do In Times Of Difficulty
  • Take The Time To Do A Business Health Check
• Turnaround
  • Obtaining Support For A Turnaround
  • Understanding Your Options
  • The Conditions Necessary For A Successful Turnaround
  • The Phases Of A Turnaround
  • The Turnaround Process
  • How This Book Is Structured
• Spotting The Warning Signs Of Business Failure
  • Why Businesses Fail
  • The Types Of Business Failure
  • Normal Business Failure
  • Avoiding Failure
  • The Symptoms Of Normal Failure
  • Checking Your Business’s Health To Spot The Warning Signs
  • Take An ‘a’ Score Test
• Understanding Why Businesses Fail
  • The Causes Of Normal Failure
  • The Five Key Areas
  • Key Points
  • How Serious Are Your Problems?
• Understanding Your Immediate Financial Position
  • What You Need To Know
  • Insolvency
  • Cashflow Forecasting
  • Support From The Bank
  • Key Points
• Managing A Real Cash Crisis
  • Wealth Warning
  • Achieving Balance
  • The Key Steps To Survival
  • Controlling The Cash You Have
  • Obtaining More Cash From Normal Trading
  • Obtaining More Cash Or Credit From Elsewhere
  • Reducing And/Or Controlling Outgoing Cash
  • Reducing The Amount Of Cash Needed To Trade
  • Improving Profits
  • Improving Management
• Understanding And Controlling Your Financial Performance
  • What You Need To Know
  • Profitability
  • Financial Stability
  • Using Financial Information
  • The Management/Financial Information You Need
  • Setting Financial Targets
  • Setting Financial Targets For Your Business
• Setting The Strategy
  • It’s Your Business: What Do You Want To Do?
  • Setting Your Personal Goals
  • Industrial Trends: Pest’analysis
  • Industry Structure: ‘porter’s Five Forces’
  • What Products To Sell Into Which Markets?
  • Product Lifecycles And Product Portfolios
  • Meeting Customer Expectations (The Critical Success Factors)
  • Competitive Advantage
  • Unique Selling Propositions
  • The Value Chain
  • Family Businesses
  • Setting Business Goals And Deciding On An Action Plan
• Managing Marketing
  • Successful Marketing
  • Deciding Whom To Sell To
  • How To Sell Your Product
  • Tailoring Marketing Strategy: The Four Ps Of Marketing
  • Managing The Sales Process
  • Managing The Sales Force
  • Key Points
• Managing Change
  • Managing And Motivating Yourself
  • Self-Motivation And Time Management
  • Understanding Your Business’s Structure And Culture
  • Assessing Your Team
  • Managing People And The Process Of Change
  • Managing A Project
  • Getting Stakeholders On Board And Keeping Them There
  • Assessing How Well Your Project Team Operates
• Managing The Risks
  • Identifying The Risks
  • Dealing With The Strain
  • Insolvency-Specific Risks
• Summary And Conclusion
  • Recognise The Need For A Turnaround
  • Stabilise Your Finances
  • Decide What To Do
  • Make It Happen
  • Conclusions

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