How To
When You Want To Know How
Home
About Us
Write For Us
Partners
Blog
Contact
User Login
Username
Password
Forgot Password?
Click
here
to register and contribute to How To.
Categories
Abroad
Business
Careers
Family
Learning
Money
Property
Wellbeing
Writing
Forthcoming
How To Get Free Publicity
Introduction
Getting Noticed By Your Customer
Making Your Mark With Journalist
Getting Media Attention
Getting Your Copy Published
Telling Your News – Press Rele
Becoming An Industry Guru – Ar
‘if It Worked For Them...’ â
Face To Face – Working With Jo
Face To Face – Media Interview
Face To Face – Holding Effecti
And If They Get It Wrong...
Business
How To Get Free Publicity
Share
|
Introduction
Getting Noticed By Your Customers
The Basics
Editorial Versus Advertising – Some Facts And Figures
Making Your Mark With Journalists
Life On Planet Journo
Give Them Stories
Be Very Nice To The Editor
Always Ask: ‘what’s Your Deadline?’
Whatever Happens, Don’t Lie
Getting Media Attention
Press Releases
Articles
Case Studies
Photographs
Press Lists
Address Labels For Mailing Releases
Press Release Stationery
Distributing Releases By Email
Features Monitoring
Corporate Backgrounder
Getting Your Copy Published
Give Them Facts
Don’t ‘sell’ – They’re Not Buying
Make It Short And Sweet
Anticipate Questions
Weed Out The Superlatives
Avoid Initial Caps
Other Stylistic Stuff
Layout
Telling Your News – Press Releases
Getting Your Story On The Page
What Makes A Story?
Latch On To Current Running Stories
Write For Slots
‘shaping’ The Release
Researching Press Releases
A Final Word Of Warning
Some Examples Of Press Releases
Becoming An Industry Guru – Articles
Finding Article Opportunities
Placing Articles
Writing The Article
Some Useful Tips
‘if It Worked For Them...’ – Case Studies
Points To Consider
Case Study Shape
Case Study Shape – Example
Preparing For The Case Study
On The Day
Face To Face – Working With Journalists
Points To Remember
Face To Face – Media Interviews
The Positive Interview
The Defensive Interview
The Explorative Interview
Face To Face – Holding Effective Press Conferences
When To Hold A Conference
Date And Time
Venue
Invitations
Press Packs
Speakers
Refreshments
Afterwards
And If They Get It Wrong...
Move Quickly
Think Before You Act
Negotiate First
Getting An Apology Printed
Share
|