AVOID INITIAL CAPS

Editors generally do not use initial capital letters in job titles and names of departments. Thus, Sales Managers are sales managers, Marketing Departments are marketing departments. Even the sacred person of the Chairman will be demoted to chairman, and the Managing Director may be cut down to ‘the md’. You don’t want to give editors a job to do amending your copy, so adopt the same practice yourself. If any of your Very Important People check one of your draft releases and raise objections, show them a few magazine pages to prove your point.