Press packs

These are essential. For each journalist you’ll need a reasonably smart folder (personalised with the journo’s name is a nice touch) containing a press release giving them the story to save them work, pics where appropriate, a backgrounder on the product(s) or organisations involved in the story, and a profile of your own organisation. You should also have a pin-on name badge for each guest, which you affix as they arrive and sign in. However, we suggest that you do not hand the press packs out when the journalists first arrive – some of them may take the pack and quietly bunk off without listening to the presentations. Leave the packs out of sight until after question time.