• Bibliography
• Introduction
• How To Get Started – Evaluatin
• Getting Clear About Where You Ar
• Understanding Your Marketplace A
• Understanding Your Customer
• Creating Solid Foundations
• Getting The Price Right
• Developing Your Marketing Messag
• Determining Your Marketing Metho
• Marketing Methods That Boost Bus
• Marketing Methods That Attract N
• Profile Building Marketing
• Selling Your Services
• Completing Your Marketing Plan
• The Simple Things That Make A Bi
• Creating A Marketing System
• Making It Happen

85 Ways to Market Your Small Business

• Bibliography
• Introduction
  • 1 Where You Are Now To Where You Want To Be
  • 2 What Do You Want?
  • 3 Typical Small Business Marketing Mistakes
  • 4 Creating Your Marketing Plan
• How To Get Started – Evaluating Where You Are Now
  • 5 Defining Your Business Now
  • 6 Evaluating How Well Your Current Marketing Is Working
  • 7 Assessing The Value Of Your Current Base
  • 8 Finding Out What Existing Customers Value About Your Business
  • 9 Seeing Your Business Through The Customers’ Eyes
  • 10 Assessing Your Personal Strengths, Skills And Resources
• Getting Clear About Where You Are Going
  • 11 Clarifying Your Ultimate Business Vision
  • 12 Defining The Gaps Between Present And Desired
  • 13 Describing Who You Want To Do Business With
• Understanding Your Marketplace And Your Competition
  • 14 Researching For Answers
  • 15 Evaluating Your Competitors’propositions
  • 16 Learning From Others In Your Marketplace
• Understanding Your Customer
  • 17 Finding Out About Your Target Customer
  • 18 Understanding What People Buy
• Creating Solid Foundations
  • 19 Deciding On Your Niche
  • 20 Getting Clear About What You Are
  • 21 Clarifying Your Unique Selling Proposition
  • 22 Creating And Communicating A Brand Identity
  • 23 Developing A Strap-Line Slogan For Your Business
  • 24 Believing In Yourself
• Getting The Price Right
  • 25 Charging What You Are Worth
  • 26 Increasing Prices At The Right Time
• Developing Your Marketing Message
  • 27 Creating Commitments To Your Customers
  • 28 Developing An Elevator Speech
  • 29 Creating A Guarantee
• Determining Your Marketing Methods
  • 30 Knowing The Three Ways To Grow A Business
  • 31 How To Test And Measure The Return You Get From Marketing
  • 32 Choosing The Best Methods To Market Your Business
  • 33 Being Creative With Your Ideas
• Marketing Methods That Boost Business With Existing Customers
  • 34 Communicating With Your Existing Customers
  • 35 Building Trusting Relationships
  • 36 Reviewing Customers’ Needs
  • 37 Encouraging Referrals And Recommendations
  • 38 Publishing Case Studies
  • 39 Selling Up And Selling More
  • 40 Packaging Your Products
  • 41 Creating A Newsletter
  • 42 Making The Most Of Email Marketing
  • 43 Using Hospitality And Special Days
• Marketing Methods That Attract New Customers
  • 44 Building Host Relationships
  • 45 Using Joint Ventures
  • 46 Working ‘word Of Mouth’
  • 47 Educating Customers
  • 48 Using Events And Talks To Sell Your Business
  • 49 Driving Business To Your Website
  • 50 Networking For The Right Reasons
  • 51 Telemarketing For Leads
  • 52 Getting People To Pay Attention To Your Window Displays
  • 53 Designing Adverts That Sell
  • 54 Writing A Good Sales Letter
  • 55 Using Compelling Direct Mail
  • 56 Using Special Offers And Incentives
• Profile Building Marketing
  • 57 Getting Free Pr
  • 58 Writing And Delivering Press Releases
  • 59 Using Banners, Posters And Signs
  • 60 Exhibiting At Conferences
  • 61 Becoming A Well Known Expert In Your Field
  • 62 Sponsoring For Maximum Return
  • 63 Giving Something Back To Society
• Selling Your Services
  • 64 Opening A Cold Call
  • 65 Making Appointments
  • 66 Building Instant Rapport
  • 67 The Art And Power Of Listening
  • 68 Getting To Your Prospect’s Pain – The Questions To Ask
  • 69 Tailoring Your Sales Proposition And Positioning The Benefits
  • 70 Designing A Winning Proposal
  • 71 Following Up And Following Through
• Completing Your Marketing Plan
  • 72 Setting Your Sales And Marketing Goals
  • 73 Developing A Budget
  • 74 Planning Your Strategy
  • 75 Writing The Marketing Plan
• The Simple Things That Make A Big Difference
  • 76 Making It Easy For People To Buy From You
  • 77 Keeping Customers Happy
  • 78 Dealing Positively With Complaints
  • 79 Motivating Your Team
• Creating A Marketing System
  • 80 Keeping Customer Records
  • 81 Building An Opt-In Mailing List
  • 82 Creating A Communication Calendar
• Making It Happen
  • 83 Fine Tuning Your Plan
  • 84 Maintaining Awareness And Learning From Experience
  • 85 Staying On Track