Jackie Jarvis is the Director of Marketingco, a marketing consultancy which she created to make it easier for small businesses to get results from their marketing efforts. Her aim is to facilitate the 'thinking businesses need to do' before taking their products to market, as well as the thinking they need to do when they do. Jackie regularly speaks at networking events, runs a series of workshops, and writes articles for local business publications. She is based in Wallingford, Oxon.
Getting Everything You Can Out of All That You Have Got, Jay Abraham, Piatkus Books, 2001
Anyone Can Do It – Building the Coffee Republic From Our Kitchen Table, Sahar and Bobby Hashemi, Capstone Publishing Ltd, 2003
Quantum Leap –Robert Clay, Business Growth Workshop; see www.dspconnect.com
Cardell Media Website Resources, Chris Cardell, www.cardellmedia.co.uk
The following e-books may be found at www.moneymakingmarketingideas.com: (in our recommended e-books section).
How to Make Money Marketing Seminars, Workshops and Training Courses, Bernadette Doyle, 2006
Info Guru Marketing, Robert Middleton 2003
The Life Coach Marketing Bible, Sean McPheat
My reason for writing this book
I have written this book for every small business owner and independent professional who wants to make a success of their business marketing. My aim has been to provide you with an easy to read guide full of ideas that ignite your passion for promoting your business and attracting more customers.
During the course of my work with small businesses I found many people frustrated with their marketing effort. Many find it hard work, confusing, time consuming and difficult to get a good return on any investment made. I wrote this book to inspire everyone who feels like this. I want to show you how easy it can be for you to turn things around and start getting the results you deserve.
The ideas presented in this book are practical, real, straightforward and easy for you to apply yourself. This book is designed to be your own pocket marketing consultant. It is there to help you when you need a quick injection of inspiration and when you want to plan your marketing strategy. This book can be all you need to make your marketing work.
How to use this book step by step
This book is structured in a way to enable you to think about the ideas presented and then apply them to your own business. Starting at the beginning with some of the vital thinking you need to do before embarking on the creation of your marketing plan, you will be guided step by step through the maze. The chapters all logically fit together like the pieces of a jigsaw. Each piece is necessary to create the complete picture.
Reading this book will enable you to create a marketing plan that is exactly right for you.
Create your marketing plan as you go
With the structure and elements of a marketing plan explained at the start you will be able to move through the chapters one by one, making notes as you go. You can complete your plan section by section. It’s as easy as that.
Pick it up and put it down
This book is also designed to enable you to pick up for a quick idea or an instant reference as you need it. I hope that it will sit on your desk and be referred to from time to time as you need a reminder of the ‘How to’ guidance or check list information.
Special response questions
Nearly every section has a check list that contains a number of special response questions. These questions are designed to stimulate the thinking you need to do to be able to apply the ideas presented to you and your business.
An easy read
I know how busy most small business owners are and that finding the time or motivation to pick up a book can be a struggle. It has been written for you to enjoy with an easy structure to follow, jargon free language, stimulating quotes with questions and ideas that will transform your business marketing.
I do hope that you enjoy this book and it helps you to make your business marketing make you money!