A Pub Can Meet Different Needs
Mark S. Elliott has spent 25 years working in various management roles within the tenanted and leased divisions of the UK's largest breweries and pub companies. His extensive knowledge and day-to-day involvement with pubs and publicans make him well qualified to know what is required to run a successful pub. He shares his knowledge and many 'insider tips' with you in this book. Mark is based in Cockermouth, Cumbria.
A PUB CAN MEET DIFFERENT NEEDS
Many successful pubs change their offering to the public over the course of the day, so that different types of customers will be attracted at different times of the day. An example of this would be the pub that opens to serve breakfast to the fishing team, then offers lunches to the shoppers, and in the evening, turns the lights down and the music up to attract younger clientele. The same pub offers different things, to attract different customers, over the course of the day.
Matching a pub to your needs
As we have seen, pubs have to meet customers’ needs. Now it is time to think about your own needs: both personal and business. By working through Chapter 1 you will have examined the following:
- Why you want a pub.
- Your goals and ambitions.
- Your skills and experience.
- Your values.
- Your interests.
- Your financial resources.
- Family factors and your support network.
Use these to think about what kind of pub you will be happiest running. Look at how running a particular type of pub will affect your goals and ambitions. Will it be in harmony with what you value in life? What will the effect be on your family and support network?
