All About You
Mark S. Elliott has spent 25 years working in various management roles within the tenanted and leased divisions of the UK's largest breweries and pub companies. His extensive knowledge and day-to-day involvement with pubs and publicans make him well qualified to know what is required to run a successful pub. He shares his knowledge and many 'insider tips' with you in this book. Mark is based in Cockermouth, Cumbria.
WHY DO YOU WANT TO RUN A PUB?
So you have decided that you would like to run a pub. What is it that appeals to you? Have you got a burning desire to be your own boss, or work with your partner? Could the thought of socialising with customers and making new friends give you a buzz, or the idea of making money in an environment you enjoy, be what appeals to you?
Whatever your reasons, it is useful to understand what is motivating you. You need to be sure that running a pub is going to satisfy your needs. Ultimately, your motivation is going to play a big part in your success. Motivation will be the difference between driving the business to success or giving up at the first sign of difficulty.
If you have a partner, it is vitally important that you both share the vision. Thinking things through and discussing your plans are a key part of the process. This will ensure that you are well prepared and have a strong foundation on which to build your business. Working towards your dream jointly is also exciting and fun, and will stand you in good stead when working together.

