Awp Machine Players
Mark S. Elliott has spent 25 years working in various management roles within the tenanted and leased divisions of the UK's largest breweries and pub companies. His extensive knowledge and day-to-day involvement with pubs and publicans make him well qualified to know what is required to run a successful pub. He shares his knowledge and many 'insider tips' with you in this book. Mark is based in Cockermouth, Cumbria.
AWP MACHINE PLAYERS
A recent survey by Mintel (Gaming Machines – UK, 2004), shows that AWP machine players, also referred to as ‘gamers’, are a relatively small part of the population. Their research showed that gamers account for only 14% of the population, and are typically 25- to 44 year-old males in the ‘D’ and ‘E’ social grade categories. (D – working class semi- and unskilled manual workers, and E – those at the lowest level of subsistence including casual or lowest grade workers.)
In trying to establish the market opportunity for gaming machines, Mintel researched people’s attitude towards gaming machines, and concluded that the UK market was split as follows:
- Gamers (14% of the sample or 6.8 million adults).
- The Unconvinced (20% of the sample or 9.8 million adults).
- The Uninterested (44% of the sample or 21.5 million adults).
- Anti-Gamers (22% of the sample or 10.7 million adults).
Other research shows that hardcore gamers (regular players) account for less than 7% of all pub-goers, and these people play your machines most regularly and provide you with the majority of your machine income.
