Cider
Mark S. Elliott has spent 25 years working in various management roles within the tenanted and leased divisions of the UK's largest breweries and pub companies. His extensive knowledge and day-to-day involvement with pubs and publicans make him well qualified to know what is required to run a successful pub. He shares his knowledge and many 'insider tips' with you in this book. Mark is based in Cockermouth, Cumbria.
CIDER
Cider sales have made a recent revival after a number of years of decline in the on-trade. Innovative new products like ‘ice filtered’ ciders and the promotion of bottled cider to be served with ice, have added to the sales of traditional dry, sweet and premium strength ciders. In the case of draught products, dry ciders tend to be more popular than sweet ones. Two or three big brands tend to dominate the cider market at the moment, but some smaller ‘niche’ brands are popular in some geographical areas.
