Customer Profiles
Mark S. Elliott has spent 25 years working in various management roles within the tenanted and leased divisions of the UK's largest breweries and pub companies. His extensive knowledge and day-to-day involvement with pubs and publicans make him well qualified to know what is required to run a successful pub. He shares his knowledge and many 'insider tips' with you in this book. Mark is based in Cockermouth, Cumbria.
CUSTOMER PROFILES
You need to ascertain what kind of clientele uses the pub, and where they come from. You should really visit the pub at different times, and on different days of the week, to get a true picture of this. Even if there are no customers in the pub, you can pick up clues as to what type of clientele uses the pub:
- What type of music is on the jukebox?
- What type of drinks are being offered?
- What kind of promotions are being run?
- What facilities are available?
