Image And Standards
Mark S. Elliott has spent 25 years working in various management roles within the tenanted and leased divisions of the UK's largest breweries and pub companies. His extensive knowledge and day-to-day involvement with pubs and publicans make him well qualified to know what is required to run a successful pub. He shares his knowledge and many 'insider tips' with you in this book. Mark is based in Cockermouth, Cumbria.
IMAGE AND STANDARDS
Your image and standards also send a message to customers and potential customers. The way you present yourself, your pub, your staff, your standards and your levels of service send out a strong message to the public. These must be consistent with your objectives for the business and your marketing plan. If your objective is to promote your pub as a high quality food establishment, a dirty pub or dishevelled staff will work against you, even if your food is first-rate. Make sure that your overall image and standards are compatible with achieving your objectives and not sending mixed messages to your customers.
