Location Profiles
Mark S. Elliott has spent 25 years working in various management roles within the tenanted and leased divisions of the UK's largest breweries and pub companies. His extensive knowledge and day-to-day involvement with pubs and publicans make him well qualified to know what is required to run a successful pub. He shares his knowledge and many 'insider tips' with you in this book. Mark is based in Cockermouth, Cumbria.
LOCATION PROFILES
A drive around an area can be very illuminating. It can tell you a great deal about the kind of people who live and work there. It is also an opportunity to investigate competitors’ pubs. Does the pub you are interested in seem to meet the needs of the area or does it appear out of place? Are the competitors’ pubs meeting these needs more successfully? Is there a gap in the market that could be filled?
Is the pub in a prominent position, in a busy area, or is it hidden away? Remember that the catchment area of a pub will vary depending on the type of pub you are looking at. Bear this in mind when assessing the area around your target pub.
You can find some valuable details about a neighbourhood on-line. Based on Census statistics, information on age profiles, employment, crime, housing and education are available. All you require is the pub’s postcode in order to request details of the area you are interested in. This information is excellent for assessing an area and also provides useful background material that can be used in a business plan.
