Machine Controllers
Mark S. Elliott has spent 25 years working in various management roles within the tenanted and leased divisions of the UK's largest breweries and pub companies. His extensive knowledge and day-to-day involvement with pubs and publicans make him well qualified to know what is required to run a successful pub. He shares his knowledge and many 'insider tips' with you in this book. Mark is based in Cockermouth, Cumbria.
MACHINE CONTROLLERS
Where your brewery or pub company takes a share of income, they have a vested interest in ensuring your machines are managed to maximise their income. The more successful your machines are, the more money both you and your brewery or pub company make out of them.
The brewery or pub company will have a small team, headed by a Machine Controller or Machine Manager, whose responsibility it is to maximise machine income. Their role is to monitor machine performance, manage machine suppliers and offer advice to licensees.
If you run a freehold pub, you will not have the benefit of a Machine Controller who is monitoring your machines and making changes behind the scenes in order to maximise your machine income. You will have to be your own Machine Controller and develop a close working relationship with your supplier in order to get the best out of your machines.
