Maximising Sales Of Rtds
Mark S. Elliott has spent 25 years working in various management roles within the tenanted and leased divisions of the UK's largest breweries and pub companies. His extensive knowledge and day-to-day involvement with pubs and publicans make him well qualified to know what is required to run a successful pub. He shares his knowledge and many 'insider tips' with you in this book. Mark is based in Cockermouth, Cumbria.
MAXIMISING SALES OF RTDs
- Keep up to date with the RTD market.
- Focus on the big brands.
- Serve at the correct temperature (see section, ‘Bottle Fridges’ below).
- Display prominently in bottle fridges (see section, ‘Bottle Fridges’ below).
- Ask your brewery, pub company or other supplier to provide you with any POS and promotion kits that may be available.
- Ensure promotions appeal to the 18–24 age group.
- Link promotions to young adult fashion/culture (avoid any types of promotion which may be seen as encouraging binge drinking).
- Use SMS text to promote these products to your young adult customers, using their mobile phones.
