Maximising Your Awp And Swp Income
Mark S. Elliott has spent 25 years working in various management roles within the tenanted and leased divisions of the UK's largest breweries and pub companies. His extensive knowledge and day-to-day involvement with pubs and publicans make him well qualified to know what is required to run a successful pub. He shares his knowledge and many 'insider tips' with you in this book. Mark is based in Cockermouth, Cumbria.
MAXIMISING YOUR AWP AND SWP INCOME
Machines need to be managed if you wish to maximise the income you earn from them. Here are some simple but effective ways you can do this:
- Position your machines where they can be seen and in areas of good ‘traffic flow’.
- Make sure your machines are switched on, otherwise they cannot be played.
- Keep them clean and well presented.
- Report any faults to your supplier as soon as possible.
- Monitor the performance of your machines and ask your supplier to replace machines that are not popular, or have declined in popularity.
- Listen to feedback from your core machine players and communicate their views to your supplier.
- Seek advice from your machine supplier or Machine Controller on which types of machines would suit your pub and clientele.
- Promote your machines by using POS (point of sale material) available from your supplier.
