Obtaining Promotional Support
Mark S. Elliott has spent 25 years working in various management roles within the tenanted and leased divisions of the UK's largest breweries and pub companies. His extensive knowledge and day-to-day involvement with pubs and publicans make him well qualified to know what is required to run a successful pub. He shares his knowledge and many 'insider tips' with you in this book. Mark is based in Cockermouth, Cumbria.
OBTAINING PROMOTIONAL SUPPORT
After accepting the offer letter, but before signing the agreement, is a good time to discuss whether any promotional support can be provided to help build trade in the early stages. Business Development Managers/ Area Managers are usually able to send you free products, tee-shirts or promotion kits. They may also be able to assist you with other forms of marketing like press coverage, advertising or mailshots to customers. It is worth obtaining whatever additional support you can, to get you off to a flying start in your new pub.
