Planning For Success
Mark S. Elliott has spent 25 years working in various management roles within the tenanted and leased divisions of the UK's largest breweries and pub companies. His extensive knowledge and day-to-day involvement with pubs and publicans make him well qualified to know what is required to run a successful pub. He shares his knowledge and many 'insider tips' with you in this book. Mark is based in Cockermouth, Cumbria.
THE BUSINESS PLAN
A business plan is a written document that formalises your ideas and objectives for the business. It covers the management, marketing and financial aspects of the business. It also sets out your objectives, and how you intend to achieve them, and these are backed up by profit and cash-flow forecasts.