Price Research And Competition
Mark S. Elliott has spent 25 years working in various management roles within the tenanted and leased divisions of the UK's largest breweries and pub companies. His extensive knowledge and day-to-day involvement with pubs and publicans make him well qualified to know what is required to run a successful pub. He shares his knowledge and many 'insider tips' with you in this book. Mark is based in Cockermouth, Cumbria.
PRICE RESEARCH AND COMPETITION
Any research you do in an area must include the pub’s competitors. The aim is to ascertain what their strengths and weaknesses are and how best to compete with them. Is there something that they don’t do well but you could do successfully? Is there a demand in the area for something that is not being met by anyone? What are their standards like, and how good is their customer service? It is also an opportunity to check what prices they are charging for their products. Keeping up to date with what your competitors are doing is also vital once you have taken on your pub.
