What Kind Of Pub?
Mark S. Elliott has spent 25 years working in various management roles within the tenanted and leased divisions of the UK's largest breweries and pub companies. His extensive knowledge and day-to-day involvement with pubs and publicans make him well qualified to know what is required to run a successful pub. He shares his knowledge and many 'insider tips' with you in this book. Mark is based in Cockermouth, Cumbria.
WHAT KIND OF PUB DO YOU WANT TO RUN?
Different pubs meet different needs
There is a variety of pubs in the UK, from bustling high-street venues to sleepy, back-street locals, each with its own character and unique attraction to the public. They provide a variety of food, drinks and other facilities such as accommodation, function rooms or business services. The combination of products, service and facilities that a pub offers, influences what type of clientele will use it. Customers will frequent pubs that best meet their needs. The football fanatics, wanting to watch their favourite team on TV, will find a pub with a big-screen TV appealing. The dating couple, on the other hand, are likely to find that a quiet pub with a cosy corner will best suit their needs.
Customers’ needs change
Customer needs will change with their different roles and activities. The romantic couple could also be football fans: visiting the big-screen pub one day to watch the match and the quiet pub another day, to find a place to chat and gaze into each other’s eyes! The same customer will have different roles and be involved in a variety of activities. Their needs will change accordingly, and they will be attracted to pubs that best meet their needs at a particular time.
