Who Should Write The Business Plan?
Mark S. Elliott has spent 25 years working in various management roles within the tenanted and leased divisions of the UK's largest breweries and pub companies. His extensive knowledge and day-to-day involvement with pubs and publicans make him well qualified to know what is required to run a successful pub. He shares his knowledge and many 'insider tips' with you in this book. Mark is based in Cockermouth, Cumbria.
WHO SHOULD WRITE THE BUSINESS PLAN?
You can employ accountants and other business advisers to write a business plan for you. There can be advantages to this. They may have expertise in preparing business plans and it saves you time to do other things. It may also give the business plan added kudos in the eyes of some lenders if it has been prepared by an ‘expert’.
Notwithstanding the above, there is no reason why you cannot prepare an excellent business plan yourself. The benefits of preparing your own business plan are a greater understanding of the business, added confidence and being able to justify your plan as being your own. When it comes to operating your business, you will be better prepared and have a greater belief in your business plan.
Doing your own business plan does not mean that you cannot seek professional assistance for some parts of it. An example of this is the financial forecasting, where it is wise to have an accountant prepare profit and cash-flow forecasts for you.
Whatever you decide about who should write your business plan, the most important thing is that you have one!

