Your Goals, Ambitions And Values
Mark S. Elliott has spent 25 years working in various management roles within the tenanted and leased divisions of the UK's largest breweries and pub companies. His extensive knowledge and day-to-day involvement with pubs and publicans make him well qualified to know what is required to run a successful pub. He shares his knowledge and many 'insider tips' with you in this book. Mark is based in Cockermouth, Cumbria.
YOUR GOALS, AMBITIONS AND VALUES
What are your personal goals and ambitions, and what do you value in life? Will running a pub be in harmony with these? If your aim in life is to play for Manchester United, then maybe running a pub will get in the way of your ambitions! Similarly, if you value peace and tranquillity above anything else, running a busy pub seven days a week is not the place to find these. It is essential to be clear about what you and your partner feel are the important things in your lives, and what you want to retain as part of your lifestyle.
You may find it helpful to list your personal goals, ambitions and values and prioritise them. What would you be willing to give up or delay until sometime in the future? What could you not live without? Then take some time to look at each of these and see how running a pub will affect them. You may find that running a pub contributes towards many of your ambitions and is in perfect harmony with your values. It may be that you are willing to make sacrifices, and that’s OK, as long as you have given these a good deal of consideration before going ahead. It is better to anticipate things, than have them come as a shock to you later.

