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• Dedication
• Where Are You Now?
• Where Do You Want To Be?
• What Help Do You Need?
• Using Personal Contact
• Direct Marketing
• Advertising
• Media Relations
• Promotional Materials And Activi
• How Do You Price To Maximise Rev
• How Do You Make Systems and Data
• What Tactics Can You Use to Deve
• Planning Your Marketing Activity

Putting Heads on Beds

• Dedication
  • Brands
  • Staffing
  • Customers
  • The Internet
  • Marketing And Hotels
• Where Are You Now?
  • What Does Your Hotel Look Like?
  • Does Your Product Suit The Market?
  • How Does The Competition Compare?
  • Key Points
• Where Do You Want To Be?
  • What Is Your Vision For The Future?
  • What Types Of Customer Are Available?
  • What Channels Can You Use To Reach Them?
  • Key Points
• What Help Do You Need?
  • What Is Your Leadership Style?
  • Should You Employ A Sales Specialist?
  • How Can You Create A Committed Team?
  • What Incentives Can You Use?
  • Key Points
• Using Personal Contact
  • Telephone
  • Direct Contact
  • Networking
  • Key Points
• Direct Marketing
  • Direct Mail
  • E-Mail
  • Newsletters
  • Key Points
• Advertising
  • Is Advertising Relevant For Me?
  • Key Points
• Media Relations
  • Worth The Effort
  • Key Points
• Promotional Materials And Activity
  • Sales Promotion
  • Brochures
  • Your Internet Site
  • Key Points
• How Do You Price To Maximise Revenue?
  • Pricing Challenges
  • Yield Management
  • Key Points
• How Do You Make Systems and Data Work For You?
  • How To Measure Customer Satisfaction
  • Useful Data To Keep
  • Implement Systems For An Easier Life
  • Key Points
• What Tactics Can You Use to Develop Revenue?
  • Customer Evaluation
  • Increasing Revenue
  • Key Points
• Planning Your Marketing Activity
  • What Is Left To Do?
  • Marketing Plan Format
  • Key Points
  • The Last Word

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