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• Introduction
• Countryside Survival Skills
• The Right Job
• Your Market Research
• The Business Plan
• Business Help And financial Sup
• The Moneypart1: Before You Start
• How To Create Your Business
• Working From Home—the Best Opt
• Spreading The Word:How To Advert
• How And Where To Sell
• Setting Up Your Own Website
• Bartering
• You’ve Started Trading
• The Moneypart 2: After You Start
• Growing Your Business

Starting a Business in the Country

• Introduction
• Countryside Survival Skills
  • Your Driving Factor
  • Risk Taking: Prudence To Recklessness
  • Adjusting To Downsizing
  • Skills You’re Going To Need
  • Your Health
  • The Downside Of Country Life
  • Your Family
  • Your Friends
• The Right Job
  • Narrowing Down Your Options
  • That Eureka Moment
  • What Can You Do?
  • Career Or Psychometric Testing
  • The Job
  • Do You Have The Passion?
  • Do You Have The Usp?
  • Location, Location…
  • Common Mistakes To Avoid
• Your Market Research
  • The Art Of Questioning
  • How To Stop People On The Street
  • What To Ask
  • Your Target Customer
  • Checking On The Competition
  • Suppliers
  • Other Research
  • If You’re Really Serious
  • Ongoing Research
  • Trading Standards
• The Business Plan
  • What Is A Business Plan?
  • Why It Works
  • What To Put In Your Plan
  • Setting Out Your Business Plan
  • What To Do With It
  • What To Do If It Reveals Serious Flaws
  • Updating And Using Your Plan
• Business Help And financial Support
  • Organisations That Help You Directly
  • Arts And Crafts
  • Agriculture/Farming
  • How To Improve Your Chances Of Getting A Grant
  • Organisations That Help You Indirectly
  • Objective One And Two Areas
  • Other Sources Of Help And Advice
• The Moneypart1: Before You Start Trading
  • Business Bank Accounts
  • The Start-Up Money You’ll Need
  • How Business Borrowing Works
  • Who To Borrow From
  • The Art Of Pricing
  • Fixed And Variable Costs
  • Break-Even Point
  • Mark-Up
  • Market Testing
  • Discounting And Money Off
  • Sales Forecasts
  • Sales Forecasts: The Easy Mistakes To Make
  • Cashflow Forecasts
  • Profit And Loss Forecast
• How To Create Your Business
  • What’s In A Name?
  • Thinking Up Your Name
  • How To Formally Set Up The Business
  • Franchises
  • Rules And Regulations
• Working From Home—the Best Option?
  • Are You Ready For It?
  • The Practicalities
  • Your Work Space
  • How To Stay Sane
  • Permissions
  • Insurance
  • Counciltax And Business Rates
  • Mortgage Tenancy Agreements
  • Other Websites
• Spreading The Word:How To Advertise
  • Making Your Name Visible
  • Being Memorable
  • Targeted Advertising
  • Preparing Promotional Literature
  • How Much To Spend On Advertising
  • News Releases And How To Write Them
  • The Launch!
• How And Where To Sell
  • The Art Of Selling
  • Repeat Business
  • Selling At Craft Fairs And Markets
  • How Craft Fairs Work
  • Selling A Service
  • Selling At Christmas
  • Beating The Competition – Nicely
  • Free Samples
  • Trade Fairs
  • Selling Through Agents
  • Your Own Premises
  • Selling Through Other Outlets
  • Selling Through Websites
  • Ebay
• Setting Up Your Own Website
  • Do I Need My Own Website?
  • Questions To Ask Yourself
  • To Build Or Not To Build
  • Internet Versus Conventional Advertising
  • The Design
  • Common Mistakes
  • Links To Other Sites
  • Taking Payment Over The Internet
  • Security
  • Monitoring Visitors
  • Domain Names
  • Registering The Domain Name
  • How To Find A Website Designer
  • Website Publicity
• Bartering
  • A Way Of Life
  • What Can Be Bartered
  • How The Lets System Works
  • Policing The System
  • Business Opportunities
  • The Greatest Enemy
  • Time Banks
  • Tax And Insurance
• You’ve Started Trading
  • Trading Tips
  • Work/Life Balance
  • Health Insurance And Critical Illness Cover
  • Customer Care
  • Customer Feedback
  • Customer Complaints
  • Security And Shoplifting
  • Chasing Up The Money
• The Moneypart 2: After You Start Trading
  • Tax
  • National Insurance
  • Corporation Tax
  • Vat
  • Capital Gains Tax (Cgt)
  • Importand Export
  • Tax Returns
  • Doing Your Business Expenses
  • Profit And Loss Account
  • Balance Sheet
  • How Much To Do Yourself
  • Keeping Records
• Growing Your Business
  • Overtrading
  • Going Into Profit
  • How To Increase Sales
  • Why You Want Cash Reserves
  • Why You Need (Some) Stock Reserves
  • Counting Your Chickens
  • How To Be The Boss
  • Key Drivers, Or How You Know You’re On Track
  • Cashflow
  • Borrowing
  • More Vat
  • Striking The Balance
  • The End Game

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