• Preface
• Getting Started
• Finding Ideas
• Creating A Winning Business Plan
• Funding Your Enterprise
• Planning Ahead
• Marketing Your Enterprise
• Cultivating The Selling Habit
• Developing The Right Qualities
• Maintaining Progress
• Powering Your Way To Success
• Why Women Excelin Small Business
• Why You Need A Website Even If y
• Devising Master Checks For ongoi

Starting Your Own Business

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• Preface
• Getting Started
  • What’s Holding You Back?
  • Learning To Handle Success
  • Overcoming The Mental Blocks
  • Fighting Back
  • Checking Your Readiness
  • Case Studies
  • Action Points
• Finding Ideas
  • Looking Right In Front Of You
  • Cashing In On Change
  • Carving A Niche
  • Acquiring Commercial Skills
  • Working On Your Self-Esteem
  • Choosing Atrading Name
  • Checking Your Readiness
  • Case Studies
  • Action Points
• Creating A Winning Business Plan
  • Planning Ahead
  • Making Sure The Plan Is Yours
  • Your Blueprint For Success
  • Getting Help From The Public Sector
  • Getting Help From The Banks
  • Checklist
  • Constructing Your ‘blueprint Forsuccess’
  • Case Studies
  • Exercises
• Funding Your Enterprise
  • Getting Your Hands On Some Seedmoney
  • Start-Up Costs
  • Getting Outside Finance
  • Approaching The Public Sector
  • Approaching Potential Funders
  • The Plan That Will Fix Your Funding
  • Presenting Your Case
  • Checklist
  • Case Studies
  • Action Points
• Planning Ahead
  • Choosing A Partner
  • Case Studies. Going Into Partnership
  • Measuring The Competition
  • Competitive Analysis
  • Finding The Right Premises
  • The Systems You Will Need
  • Deciding Your Business Status
  • Understanding The Basics Of Taxation
  • Preparing To Survive – And Succeed
  • Case Studies
  • Action Points
• Marketing Your Enterprise
  • Debunking The Marketing Myth
  • Creating The Right Personal Image
  • Marketing Research
  • Above The Line Promotion
  • Avoiding Mistakes In Small Businessmarketing
  • Case Studies
  • Action Points
• Cultivating The Selling Habit
  • How To Begin
  • Learning To Negotiate
  • Prospecting For Customers
  • Making Your Appointments
  • Clinching A Deal Face-To-Face
  • The Ten Commandments Of Selling
  • Ten Ways To Increase Your Sales
  • Ten Ways To Convert Prospects Into buyers
  • Case Studies
  • Action Points
• Developing The Right Qualities
  • Seventeen Essential Qualities
  • Discovering Ambition
  • Qualities To Add Steeliness
  • Relating Well To People
  • Smoothing Down The Rough Edges
  • Case Studies
  • Action Points
• Maintaining Progress
  • Controlling The Cash Flow
  • Negotiating Successfully
  • Succeeding Through Strategy
  • Boosting Your Decision-Makingprowess
  • Feeling The Fear
  • Avoiding Costly Mistakes That Cripplesmall Business
  • The Golden Rule Of Personal Integrity
  • Never Allow Your Route To The Topto Be Compromised
  • Case Studies
  • Action Points
• Powering Your Way To Success
  • Your Secret Powers
  • Moving Mountains
  • Are You Ready?
  • Actual Case Study
  • Looking To Your Future
  • Action Points
• Why Women Excelin Small Business
  • Women’s Vs Men’s Needs
  • The Value Of Personal Goal-Setting
  • Deciding The Right Time To Start Up Onyour Own
  • Narrowing The Focus To Meet Your objectives
  • Matching Personal Interests With marketplace Needs
  • Visualising Yourself In Business
  • Appreciating Your Self-Worth
  • Evaluating Trends In Home-Basedsmall Business
  • The Pros And Cons Of Working At home
  • A Major Force In World Economics
  • Case Study
• Why You Need A Website Even If your Business Is Offline
  • Using The Internet For The Purpose It was Invented
  • Why The Internet Is Such A Wonderful marketing Tool
  • The Best Way To Create A Dedicated website
• Devising Master Checks For ongoing Efficiency
  • Before You Open For Business
  • Employing The Right People
  • Evolving Your Purchasing Policy
  • Avoiding Common Start-Up Errors
  • Doing The Right Things To Ensure success
  • Motivating And Rewarding Key personnel
  • Creating Profit Centres
  • The Ups And Downs Of Starting Up
  • Identifying Common Commercial problems
  • Handling Threatening Scenarios
  • The Top Ten Do’s When Starting A business
  • The Top Ten Don’ts When Starting Abusiness