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How to Grow Your Small Business Rapidly Online
Preface
Using The Internet For The Purpo
Why Even The Most Unlikely Small
Why The Internet Is Tailor-Made
How To Convert Your Local Busine
The Power Of Recognition As An E
How To Become Famous Online As A
Creating Your Plan Of Action For
Why Marketing Online Is Fast, Ea
Why Niche Marketing Works Best F
Why Your Domain Name Must Reflec
Building A Website Tailored To Y
Creating Content-Rich Pages To L
How To Write Sales Copy That Siz
Why Power Keywords Are Central T
How To Avoid Search Engine Posit
Snaring The Spiders To Generate
Creating Site Maps To Feed The S
Flooding Your Site With Low And
Converting Your Expertise Into D
Using The Amazing Authority Of Z
The Power Of Linking To Other We
The Changing Face Of Email Marke
Why You Must Create Your Own New
The Influence Of List Building I
Create Your Own Blog And Send Bu
What Rss Is And What It Can Do F
Let Google Adsense Add To Your O
Converting Prospects Into Custom
How To Set Up An Online Payment
Giving Stuff Away For Free To At
Test Marketing Your Online Activ
How To Analyse Virtual Footfall
Servicing Your Customers Online
What Online Marketing Cannot Do
Channeling Your Online Fame Into
Getting It All Together To Grow
Business
How to Grow Your Small Business Rapidly Online
Preface
Using The Internet For The Purpose For Which It Was Devised
Can You Imagine A Worse Case Scenario Than This?
What Possible Use Is The Internet In These Circumstances?
Use The Web For The Purpose For Which It Was Devised
Making The Internet Work For Your Small Business
So, How Do You Make Online Marketing Work For You?
Doing It This Way Provides You With Two Valuable Operational Devices
The Value Of A Good Website To The Small Business Owner
How It All Pans Out In The Creation Of The Site
What You Get With The Third Sphere Local Enterprise Hosting Service
Keeping Pace With The Internet Opportunity
Local Offline Businesses Grow Rapidly Online
You Need Just Two Things To Make Online Marketing Work For You
Why Even The Most Unlikely Small Enterprises Can Prosper Online
Using Self-Help To Alleviate Dire Circumstances
Getting Rid Of The Negatives Before Tackling The Positives
Going Online: First To Survive, Then To Grow
Ossie’s Internet Challenge
Ossie’s Online Activity
Ossie’s Core Objective
What Ossie Does Offline To Promote His Online Marketing
Real Life Case Study
Why The Internet Is Tailor-Made For Small Business
21 Good Reasons To Grow Your Small Enterprise With Online Marketing
Why You Still Need A Website Even If You Do All Your Business Offline
Why The Internet Is Such A Dynamic Marketing Tool
How To Convert Your Local Business Into A Global Concern
Benefiting From The Global Dual Knock-On Effect
Here’s How To Determine Whether You Qualify
Evaluating Intellectual Properties For Online Adaptation
Confirming What You Think You Know About Your Intellectual Property
Using Online Research To Add To Your Knowledge
Converting Intellectual Properties Into Digital Products
Promoting Digital Produce
Accepting Credit Card Payments Online
The Power Of Recognition As An Expert In Your Niche
Imparting Information That Provides Solutions
Why Expert Status Is More Attainable Online Than Offline
The Tools You Will Need To Mark Yourself As An Expert In Your Niche
Powering Up The Tools With Your Expertise
Providing Solutions To Problems
How To Become Famous Online As A Small Business Owner
Online Fame Promotes Your Produce And Its ‘secrecy’ Keeps You Secure
How To Capitalise On The Amazing Power Of Your Own Name
How To Write Articles That Sizzle, Trigger Sales, And Increase Your Online Fame
How To Swamp The Web With Your Articles
How To Turn Your Articles Into Top Grade Press Releases
How To Increase Your Fame Through The Power Of Linking
How To Snare The ‘spiders’and Generate Top Ten Rankings On Demand
How To Produce A Newsletter That Stands Out A Mile
How To Get Prospects Queuing Up In Droves To Subscribe
How To Give Stuff Away For Free And Galvanise Your Online Fame
How To Channel Your Online Fame Into Offline Activity
Revealing The Hidden Power Of Online Fame
Creating Your Plan Of Action For The Internet
Words Of Caution Before You Start On Your Plan
Stick With The Plan; Don’t Chop And Change
Questions You Will Want To Ask Of Yourself
Mission Statement
Staying Local Or Going Global
Your Website
Your Domain Name
Promoting Your Website Online And Offline
Start-Up Costs
Budgeting Time For Servicing The Site
Delivering Superior Customer Service Online
Fostering Loyalty Among Your Existing Clientele
Monitoring The Competition
Sourcing New Merchandise
Sourcing New Suppliers
Tracking Market Trends Online
Delivering An Online Ordering Service
Setting Up Your Newsletter
Why Marketing Online Is Fast, Easy And Stress-Free
10 Inbuilt Advantages To Marketing Small Business Online
Cutting Your Start-Up Costs To The Bone
Choose Your Own Hours
Around The Clock Order-Taking
The Internet Ignores Public Holidays And Nevertakes A Holiday
How Your Local Virtual Store Reaches Out Internationally
You Will Be Managing Your Online Affairs On A Level Playing Field
The Choices Open To Potential Online Customers
Virtual Transactions Get The Cash In Fast
Online It’s Win-Win All Round
Customer Satisfaction Results In Additional Sales
Why Virtual Customer Interfacing Cuts Down On Stress
Why Niche Marketing Works Best For Small Business
What You Must Do Before You Start
Don’t Try To Sell Everything To Everyone
Don’t Risk Failure Before You Start
Information Outstrips All Other E-Commerce Niche Purchasing Options
The Secret Of Success
People Buy What They Want, Not What They Need
How Niche Nous Sustained A 50-Year Career For A Famous Bandleader
How To Spot Your Own Easy-To-Target Niche Market
Developing A Product Or Service That Provides A Solution
Testing The Potential For Your Niche Market
Free Software That Supplies The Answers
How You Can Tell If You’ve Struck It Niche
Developing The Sales Process For Your Niche Marketing
Secrets To Unlocking Core Niche Factors
Why Your Domain Name Must Reflect Your Enterprise
The Catalyst That Drives The Engine
Fitness For Purpose
No Finesse Required
Exception To The Rule
Do’s And Don’ts For Choosing Your Own Domain Name
Building A Website Tailored To Your Precise Needs
Mini-V. Maxi-Websites
The Perfect Vehicle For Small Business Online Marketing
Sales Letters Styled In The Advertorial Format
The Approach Isn’t New; It Has Been Worked Successfully For Over 200 Years
How To Create The Components For Your Virtual Sales Letter
The All-In-One Solution For Devising Mini-Sites
The Perfect Web Hosting Service For Mini-Sites
When You Need To Use The Multi-Page Approach
The Cutting-Edge Tool That Does It All Automatically
The Way To Create And Manage A Multi-Page Website
What You Get For Your Investment
Creating Content-Rich Pages To Lure The ‘spiders’
So You Reckon All This Is Beyond You?
You Are An Experienced Writer But You Don’t Give Yourself Credit For It
Techniques That Work Offline Work Equally Well Online
Vital Factors That Point The Way To Good Web Writing
Encouraging Interaction With Your Website Visitors
How To Lace Your Text With Keywords That Entice The Spiders
Try This Exercise In Keyword Spotting
Did You Spotthe Keywords?
How To Write Sales Copy That Sizzles
Follow The Guidelines To Produce Your Own Sizzling Sales Letters
Imagine You Are A Market Trader Addressing Your Audience
You Can Develop Dozens Of Products Using This Concept
Why Power Keywords Are Central To Successful Promotion
Watch Your Traffic Skyrocket When You Target The Right Keywords
What People Do When They Do A Search Online
Think As You Think Your Customers Would
What Are People Searching For?
Why Homing In On Niche Keywords Produces Instant Results
How Keyword Power Impacts On Sales
Free Software To Assist You In Detecting Power Keywords
How To Avoid Search Engine Positioning Mistakes
Optimising The Website For Inappropriate Keywords
Overloading The Meta Tag With Keywords
Replicating The Same Keywords Over And Over Again
Using The Hidden Text Technique
Creating Pages With An Over-Abundance Of Graphics And Marginal Text
Incorporating Keyword-Rich Text In The ‘no Frames’ tag
Using Page Cloaking
Over-Reliance On Automatic Submission Tools
Over-Submitting Pages On A Daily Basis
Over-Concentration On Search Engine Submission
Snaring The Spiders To Generate Top Ten Rankings On Demand
It Works For Me And It Will Work For You
The Technique – Yours To Copy – Yours To Keep
How It Works In Practice
Url
Follow This Tried And Tested Technique And You Will Hit The High Spots
Creating Site Maps To Feed The Spiders
Give Spiders A Tasty Treat
Does Every Site Need A Site Map?
Flooding Your Site With Low And No-Cost Traffic
Investing In The Pay-Per-Click Search Engines
Participating In Newsgroups, Forums, Mailing Lists
Exchanging Links With Other Websites
Creating Articles For Newsletters And Magazines
Using Cgi Traffic Plug-Ins On Your Website
Triggering Interest With Free Press Releases
Converting Your Expertise Into Digital Produce
How To Create Your Own Digital Information Produce
Choice Of Formatting Systems
Compiler For Exe Production
Compiler Options For Pdf Production
How To Create Virtual Book Covers Automatically
Why It Is Important To Have A Cover For Your Information Product
Creating Your Strategy For Sales And Distribution
Why It Will Pay You To Give Some Of Your Ebooks Away For Free
How To Create Your Own Software Programs
Using The Amazing Authority Of Zero Cost Articles To Lure Visitors
Why All Successful E-Entrepreneurs Use Articles To Attract Visitors
How To Make A Start
Writing Your First Article For General Distribution
The Worst Thing That Can Happen With Every Article You Publish
Where To Submit Your Article Output
128 Article Hubs That Distribute Your Material For Free
This Software That Does It All Automatically
Converting Articles Into Press Releases
How To Drive Hoards Of Traffic To Your Website
This Technique Produces Staggering Results
The Power Of Linking To Other Websites
Easy Zero Cost Steps For Building Link Popularity
How Does Your Site Get Those Coveted Inbound Links?
Preparing Your Site First Before You Start Looking For Links
Budgeting Time For Link Building
Establishing Realistic Linking Goals
Be Selective About The Sites From Which You Request Links
Developing A Relationship With A Site
Reciprocal Linking Increases Website Effectiveness
Create A Traffic Virus By Combining Articles With Links
How To Get Better Than No.1 On Google
The Changing Face Of Email Marketing
The Controversy Surrounding Bulk Email
There Is A Better, Legitimate Way: Opt-In Email
Common Excuses For Not Implementing Opt-In Email
12 Common Email Mistakes You Must Avoid At All Costs
12 Careless Practices That Sabotage Email Marketing
Five Ways To Earn More Using Email
More Ideas On How To Use Email To Sell More
Email Makes Everything Easier And Faster
Why You Must Create Your Own Newsletter
The Goals All Newsletter Publishers Strive To Achieve
Core Incentive To Submit Your Newsletter To The Directories
Secrets That Convert Your Newsletter Into A Cash Machine
The Influence Of List Building In Attracting Prospects
Incentives
Create Your Own Blog And Send Business Messages To The World
Publish Your Thoughts
Get Feedback
Post Photos
Go Mobile
Getting Started
What Rss Is And What It Can Do For You
Brand New, Untapped Marketing Channel
What It Means For You
Eliminate The Spam Filter Nuisance
What Can You Do?
Does It Sound Too Good To Be True?
The Majority Of The Online Marketers Have Never Heard Of Rss
Here’s What Rss Can Do For You In A Nutshell
Let Google Adsense Add To Your Online Income
Discover Your Site’s Full Revenue Potential
Precisely Targeted To Your Website Content
Maximise Revenue Potential By Displaying Google Ads On Your Website
Becoming An Adsense Publisher Is Simple
Adsense Takes The Sting Out Of Online Advertising
From Local To Global
Smart Technology Means Smarter Advertising
Google’s Ad Review Process Ensures Strict Security
Customise The Appearance Of Your Ads
Run Adsense On All Or Just Selected Pages
Place A Google Search Box On Your Site
Converting Prospects Into Customers
People Won’t Buy From You If You Make Any Of These Mistakes
Be Aware Of The Golden Rule Of Selling Online
How To Set Up An Online Payment System
Reviewing The Leading Payment Processors
Opting For Either Of The Two Most Favoured Facilities
Major Drawback And How To Overcome It
Giving Stuff Away For Free To Attract Visitors
Did My Experiment Work?
Test Marketing Your Online Activities
Are You Investing Or Gambling In Your Online Marketing?
How Much Does Your Website Make Per Visitor?
Establishing How Much To Spend On Website Visitors
Computing Your Income And Unique Visitors
Installing A Website Tracking System
Measuring Web Page Effectiveness With Free Counters
Installing Cgi To Track Your Stats
Choosing A Hosting Service Where Stats Are Part Of The Deal
Keying All Your Promotional Activities
Judging Results And Expanding Promotion
How To Analyse Virtual Footfall To Improve Your Website
Why Is It Important To Monitor Your Visitors?
The Statistics Report Contains All You Need For Analysis
Servicing Your Customers Online
Why The Internet Presents An Avenue Of Opportunity
It’s Called ‘e-Service’
8 Secrets For Successful E-Service
Why It Pays To Survey Your Website Visitors
What Online Marketing Cannot Do For You
Marketing Can’t Make You An Overnight Success
Marketing Is Not About Doing Something Once And Forgetting About It
Marketing Can’t Fix A Bad Experience
Marketing Can’t Repair A Flawed Business
Marketing Can’t Make People Buy Things They Don’t Want Or Can’t Afford
Creativity Exercise – Reality Check
Channeling Your Online Fame Into Offline Activity
Guesting At Seminars
Guesting In Broadcast Media
Getting It All Together To Grow Your Small Business Rapidly
Devising An Online Marketing Vehicle; Not Just A Website
Learning How Even The Smallest Enterprise Can Prosper Online
Why Online Marketing Is Tailor-Made For Small Business
Converting Your Local Business Into An International Concern
How To Become Acknowledged As An Expert In Your Niche
How To Make Your Produce Or Service Famous Online
Devising The Plan For Marketing Your Enterprise Online
Why Marketing On The Internet Is Fast, Easy And Stress-Free
Why Niche Marketing Works Best For Small Business
How To Devise A Domain Name That Reflects Your Enterprise
Creating A Website To Your Exact Requirements
Constructing Content-Rich Pages To Snare The Spiders
Writing Sales Copy That Sizzles
The Incredible Power Of Keywords
Avoiding Search Engine Positioning Errors
Snaring The Spiders To Generate Top Rankings On Demand
How To Use Site Maps To Increase Traffic Flow
Flooding Your Site With Low-And No-Cost Traffic
How To Convert Your Expertise Into Digital Produce
How The Amazing Authority Of Articles Attracts Visitors
The Power Of Linking To Other Websites
Understanding The Changing Face Of Email Marketing
Why You Must Create Your Own Newsletter
How Building Lists Attracts Sales
Why You Should Consider Adding ‘blogging’ To Your Marketing
How Rss Can Galvanise Exposure
It Makes Sense To Allow Google To Add To Your Income
Turning Prospects Into Cash-Paying Customers
Setting Up Your Own Online Payment System
How Giving Stuff Away For Free Attracts Visitors
Why You Must Test Market Everything You Do
How To Analyse Your Virtual Footfall
How To Service Customers Online
Why Online Marketing Isn’t A Panacea For Every Ill
Channeling Your Online Fame Into Offline Activity
Final Words