How To Become Famous Online As A Small Business Owner
Jim Green is the author of the bestselling Starting Your Own Business also published by How To Books, and has started and successfully run more than one small business. He is based in Glasgow.
I’d run a mile if anyone ever offered me a system on how to become famous offline, but I am very happy to have my name, mug shot, articles and output plastered across thousands upon thousands of other people’s websites.
ONLINE FAME PROMOTES YOUR PRODUCE AND ITS ‘SECRECY’ KEEPS YOU SECURE
- Becoming famous online is neither overt nor in-your-face recognition.
- No one is going to stop you in the street, ask for your autograph, pester you or text you with dumb messages.
- No one in your circle will ever know you are famous unless you tell them.
Online fame is private recognition that has incredible power; the power to fulfil your ambitions and help your small business grow dynamically if you use it wisely.
It is not difficult to achieve – when you know how – and you will know how by the time you have completed your first reading of this book. I say ‘first’ because you would do well to read it a second time or at least cherry pick some core chapters. As you are learning how to become famous online as a small business owner, you will also be absorbing a whole host of strategies; essential strategies such as ...
HOW TO CAPITALISE ON THE AMAZING POWER OF YOUR OWN NAME
Turning your own name to your advantage online hinges on linking it to a series of proactive measures in logical and progressive sequence; measures you will master as you travel through the pages of this manual. It won’t come easy; there is work to be done – but it will be worth it when you see your name up in virtual lights without spending a penny – and better still – when your name fame bounces back onto your small business operation.
This technique is more powerful than you think
Your success will be multiplied many times over when your name is easily recognised and people in your particular marketplace feel they ‘know’ you. Similarly it becomes easier to network, make money, and receive privileges once your name gets around.
It is the law of association at work
When you are well known, you must be ‘good’, and when you are famous, people will want to be around you because it makes them look good too.
HOW TO WRITE ARTICLES THAT SIZZLE, TRIGGER SALES, AND INCREASE YOUR ONLINE FAME
Let’s start where we mean to finish – at the top – and our first port of call is your own particular expertise. Linking that special knowledge to the amazing power of your name represents the second secret to becoming famous online ...
You are a walking compendium of learned life skills: work, hobbies, general interests, specialist interests, child bearing/raising/educating, and so on. The list is endless. In one of these areas you are an expert and the chances are high that your own special expertise lies in what you do for a living; your intellectual property; your small business operation.
Chapter 20 will show you how to write dynamic, high-quality articles tagged to your name; articles that will spread your fame online and trigger sales for your business. You will get the hang of it very quickly and when you do, you will be churning out one or two articles at a time, quite effortlessly.
HOW TO SWAMP THE WEB WITH YOUR ARTICLES
You will learn how to swamp the Web with your articles and increase your online recognition at zero cost. What’s more I will provide you with my private list of the top 30 article submission centres; hubs that have my own articles circulating daily on tens of thousands of other people’s websites; hubs that will do just the same for your small business.
HOW TO TURN YOUR ARTICLES INTO TOP GRADE PRESS RELEASES
Chapter 20 will also instruct you on how to take your articles and convert them seamlessly into top grade press releases; how and where to send them – and all for free.
HOW TO INCREASE YOUR FAME THROUGH THE POWER OF LINKING
Another clever zero cost way of getting your message across is through the power of linking to other sites (Chapter 21); not any old sites, but sites specifically related to your topic. Take the trouble to sniff them out by undertaking some basic research.
HOW TO SNARE THE ‘SPIDERS’AND GENERATE TOP TEN RANKINGS ON DEMAND
The ‘spiders’ are the electronic robots dispatched by all search engines to assess your website for keywords, content and links value; the stuff that determines where, if at all, your site will be positioned in the listings. Chapters 12, 14 and 15 cover these elements in detail but in Chapter 16 you will be provided with an exclusive tool to ensure that your website is always positioned in the top ten rankings.
Here is just one example of what you can achieve with the tool I am going to give you free of charge ...
Your eyes do not deceive you. This website hit the No.l spot in its genre on Yahoo! out of 1,830,000,000 competitive pages (yes, one billion, 830 million). What I achieved, so too can you for your own small business site if you follow the simple instructions that accompany the tool.
HOW TO PRODUCE A NEWSLETTER THAT STANDS OUT A MILE
When you start a newsletter focused on your small business operation you are embarking on a very exciting and rewarding venture – watching your online publication grow, trying out new tactics to attract subscribers, even making some money. It becomes addictive. You’ll see why as you progress and Chapter 23 will show you how to get started.
HOW TO GET PROSPECTS QUEUING UP IN DROVES TO SUBSCRIBE
Driving subscriptions and enhancing the profile of your newsletter are core activities for success in online marketing. There are 300,000 other newsletters competing for the same subscribers so the better you become at chasing your goals, the faster you will succeed. Gaining momentum is the hardest part. Where do you begin in your quest for say, 10,000 subscribers and maximum exposure? Chapter 23 reveals the answer.
HOW TO GIVE STUFF AWAY FOR FREE AND GALVANISE YOUR ONLINE FAME
I set up a website http://free-stuff-xl.com offering $370 (approx. £200) worth of my own personally-generated produce to every new subscriber to my newsletter. Did my experiment work? You bet it did.
Within hours of submission of the URL this site rocketed to Rank No.5 out of 143,000,000 competitive web pages with corresponding high rankings in all of the other major search engines. Chapter 30 shows you how to find stuff to give away – and it won’t cost you a penny.
HOW TO CHANNEL YOUR ONLINE FAME INTO OFFLINE ACTIVITY
As your online fame grows it opens the doors to opportunities offline; opportunities to enhance your reputation and create strings of incremental income. Chapter 35 tells you how.
These are just ten of the techniques you can use to become famous online. Couple them with the strategies you will absorb through the remaining chapters and you will have at your command a formidable arsenal which you can use to make the most dynamic marketing device of the 21st Century really work for your small business operation.
Meanwhile, how about this as an example of the power of the online fame game ...
