Jim Green is the author of the bestselling Starting Your Own Business also published by How To Books, and has started and successfully run more than one small business. He is based in Glasgow.
If you run a small business of any description you may already have given some thought to online marketing. You might even have read up on the subject and been put off by what you gleaned. That is not surprising. Much of what is written about the internet marketplace is directed at big business and is, therefore, quite inappropriate for your circumstances. What is even more alarming is that some of it is just plain wrong.
The truth of the matter is that the internet is a mixture of brashness and subtlety that works only for those who understand the formula.
But when you learn how to recognise the disparate characteristics in action and know how to fuse them constructively from the point of view of the small business owner, you have at your command the most powerful and cost effective marketing device of the 21st Century.
The tragedy is, though, that many small businesses are still using the internet as a means of being seen to be ‘doing something’ online and so fail to take full advantage of the formidable and inexpensive range of electronic marketing tools and techniques available; resources that can mean the difference between maintaining a viable business or closing up shop; the difference that becomes singularly apparent when you become aware of its potency and apply its muscle to your own enterprise.
This pragmatic manual introduces you to a series of tried and tested strategies designed exclusively for modern small businesses and embryonic start-ups; strategies that work whether you simply wish to augment existing local sales potential or to be more adventurous and expand your enterprise into a global concern. Full of practical ideas on reaching new customers and increasing sales, this book will make a real difference in the success rate of small businesses and start-ups everywhere with little investment and even less risk.
Read on and prepare to be amazed at the array of income generating strategies and resources at your disposal – and all at a few flicks of the mouse button.