Whether your objective is to create and maintain a local or a global online presence for your small business, the work you will do to hit the target is the same, and it can prove very tiresome unless you know what you are doing and, more importantly, exactly why you are doing it. The spiders are the electronic robots dispatched by all search engines to assess your website for keywords, content and links value; the stuff that determines where, if at all, your site will be positioned in the listings. Chapters 12, 14 and 15 cover these elements in detail and my purpose here is to provide you with assistance you won’t find anywhere else to ensure that your website is always positioned in the top ten rankings.

And so, rather than delve into the well-catalogued and mind boggling intricacies of search engine optimisation, I am going to disclose the simple fail-safe technique I devised and always use for ultra-optimisation; a technique which you too are at liberty to employ from now on.

IT WORKS FOR ME AND IT WILL WORK FOR YOU

Let me give you a recent example of its power before I give you the technique ...

Within 72 hours of submission to the search engines the temporary web page for one of my projects:

http://howtobecomefamousonline.howtoproducts-xl.com

captured the No.1 Spot on Yahoo!, AltaVista, All The Web and MSN.

My exclusive technique also generated Top 10 Rankings for all of the following websites; marketing produce which I created myself.

http://howtoproducts-xl.com

http://howtoproducts-xl.com/madhatter.html

http://howtoproducts-xl.eom/2.html

http://howtoproducts-xl.com/ccc.html

http://howtoproducts-xl.com/niche.html

http://costcutters.howtoproducts-xl.com

http://makingmoneyonline-xl.com

http://1st-creative-writing-course.com

http://1st-creative-writing-course.com/makemoney.html

http://1st-creative-writing-course.com/gettingpublished.html

http://1st-creative-writing-course.com/wfp.html

http://1st-creative-writing-course.com/makemoney.html

http://1st-creative-writing-course.com/starting/starting.html

http://1st-creative-writing-course.com/homeshopoffice/online.htm/

http://1st-creative-writing-course.com/mistakes/acm.html

http://1st-creative-writing-course.com/progress/pro.html

http://start-a-business-masterplan.com

http://retirement-moneymakers.com

http://free-stuff-xl.com

THE TECHNIQUE – YOURS TO COPY – YOURS TO KEEP

Use this 6-point core keyword phrase strategy to seduce the search engine spiders into loving your website.

• 1.Use your core keyword phrase as your domain name.
• 2.Use your core keyword phrase as your index page heading.
• 3.Use your core keyword phrase as your site title tag.
• 4.Use your core keyword phrase as your site description tag.
• 5.Use your core keyword phrase to start the keywords tag.
• 6.Use your core keyword phrase as the linchpin in your web page copy.

HOW IT WORKS IN PRACTICE

I can best demonstrate this remarkably efficient strategy by breaking down the elements as they apply to the website that grabbed three No.l Spots within 72 hours of submitting the URL.

http://howtobecomefamousonline.howtoproducts-xl.com

1. Domain name

You see how the core keyword phrase is also domain name – or to be more precise: sub-domain in this instance.

Keyword phrase

‘how to become famous online’

URL

http://howtobecomefamousonline.howtoproducts-xl.com

2. Index page heading

The first line of the index (home) page heading is also the core keyword phrase ...

‘How to Become Famous
Online Without Spending a Dime
Retain Your Privacy
And Make a Bundle of Money’

3. Site title tag

It reads <How To Become Famous Online>.

Check this out for yourself by visiting the website, right clicking, and then clicking again on ‘View Source’.

4. Site description tag

It reads <How to become famous online without spending a dime, retain your privacy, and make a bundle of money>.

Note how the entire headline of the index page constitutes the Meta tag description.

Again, check this out for yourself by visiting the website, right clicking, and then clicking again on ‘View Source’.

5. Keyword tag

It reads < how to, become famous, online, income streams, residual, search engines>.

Note how I have broken down the words in the title tag into three separate keyword phrases: how to, become famous, online which combine to start the keywords tag ...

Yet again, check this out for yourself by visiting the website, right clicking and then clicking again on ‘View Source’.

See how DOMAIN NAME + TITLE TAG + KEYWORDS TAG + SITE DESCRIPTION TAG link together to snare the spiders.

6. Keyword phrase as the linchpin in your copy

Visit the web page and see how I have interlaced the copy with the keywords; majoring on the keyword phrase and peppering up the text with the other keywords.

The secret lies in strategic positioning; always include keywords and keyword phrases judiciously.

See how my copy flows; flows so naturally that you are completely unaware that it is peppered with those vital core phrases.

FOLLOW THIS TRIED AND TESTED TECHNIQUE AND YOU WILL HIT THE HIGH SPOTS

You will get top ten positions for your core keywords, but only after you have mastered all of the strategies in this book. This is essential because to have the system work perfectly, everything must be in position so that you can view the mix as a whole and fuse its various elements to produce the desired results. When you have achieved that you will be in a position to fast forward the entire system by downloading the master version. It contains 70 dynamic pages of instruction and costs $47 (approx. £26.34), is worth at least ten times the price – but you as a reader of this book, can get it for free. Send a blank email to [email protected] with ‘Spiders’ in the subject line and I‘ll get back to you with the download link. You don’t absolutely need the master but if you have ownership it will certainly speed up your capacity for generating top ten spots for your core keywords.

And now if you’d like a little more detail on basic search engine optimisation, I can offer you this article from an online friend ...