A Question Of Business
Neil Bromage has run his own small business and is a freelance business writer working on a range of newspapers including The Times, Sunday Times, Telegraph and Financial Mail on Sunday. This book is based on a wide range of columns and Q&As written and answered by Neil for Business Link over a number of years. He is based near Preston, Lancs.
If you are thinking about the future of your business you probably have more questions than answers. But making sure you ask the right questions in every area of your business should lead you towards solutions that can move your business forward positively.
Expanding your business
Is your business ready to expand? If so you’ll need to ensure that you plan and execute the expansion well, especially if your business is expanding quickly. Think about organisation and structure as you plan for the future.
Employment and recruitment
As your business grows you’ll probably want to take on staff. So how do you go about employing the right staff for your business and what do you need to consider when employing them? Drawing up a job specification? Advertising? Interviewing? These are all easily overlooked areas.
Staff relations
Your staff are one of your greatest assets so you should treat them as such. But exactly how do you view each other? Do you have appropriate codes of conduct for all your staff, outlining steps to be taken when rules are broken?
Business communication
How do you or your employees communicate with your customers or each other? Have you lost business because of inadequate communication skills? Is there reduced production because communication is at times unclear? Are you aware of how technology could help you improve communication? If you have answered ‘yes’ to any of these questions, you probably need to update your business communication skills.
Good customer relations
It costs up to five times as much to go out and get a new customer as to retain an existing one. So keeping hold of these vital customers should be part of your strategy. Examining your attitude to customers can be very helpful.
Accounts and finances
How effective is your accounting system? Will it ensure the best possible cashflow through your business? Could it be better automated?

