Getting On The Radio
Neil Bromage has run his own small business and is a freelance business writer working on a range of newspapers including The Times, Sunday Times, Telegraph and Financial Mail on Sunday. This book is based on a wide range of columns and Q&As written and answered by Neil for Business Link over a number of years. He is based near Preston, Lancs.
Pitching an appearance on a talkshow begins with much of the same groundwork as preparing for a news release or other media pitch. You need to have a story idea or an angle to present on a particular topic.
It’s important for your first venture into the media to prepare a background sheet. Producers need to be assured that they are talking to a credible source. Just saying you are an expert in a particular field is not enough.
Nothing kills your chances better than approaching a talkshow with an idea that doesn’t resemble the style and content of the show. If you know what type of topics the programme focuses on you can tailor your pitch, and raise the chances of an appearance.
Selling yourself as a guest on a talkshow is like any other sales call; you don’t want to ring a potential prospect at their busiest time. It’s much better to find out when they normally take calls. If your subject relates to a topic that is currently in the news your chances of getting on are clearly improved – so ride a news wave.
If you can demonstrate past experience in speaking engagements, lecturing, etc., the producer is more likely to take a shot a your appearance. If there’s anyone who can provide a testimonial your credibility will be enhanced.
Try out your pitch with someone you know. If you can’t get their interest, there is a good chance your idea will fall flat with a producer. Some experts recommend sending a pitch letter first and then following up a day or two later. This can work, but if you speak to the show’s producer directly, you will be able to sell the idea at that point, as well as demonstrate your ability to engage an audience. Remember that you’re selling, so the more excited you are about your project the more likely someone else will be sold on it.
Author: What does it take to succeed in business today?