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• Introduction
• Creating An Ethos
• Understanding Organisational Val
• Step One: Consulting Your Commun
• Step Two: Reviewing Current Prac
• Step Three: Identifying Concrete
• Step Four: Planning Change
• Step Five: Monitoring Progress A
• Step Six: Recognising (And Rewar
• Looking To The Future

Make Your Mission Statement Work

• Introduction
  • The Effective Mission Statement
  • Clarifying Organisational Purpose
  • Aiming For The Long-Term
  • Introducing The Six Step Process
  • Finding Your Way Through The Book
• Creating An Ethos
  • Building The Foundation
  • Values As Goals
  • Constraining Goals
  • Determining Character
  • Grounding Self-Respect
  • Grounding Respect For Others
  • Grounding Our Reputations
• Understanding Organisational Values
  • Making The Links
  • Recognising The Similarities
  • Recognising The Differences
  • Changing Organisational Culture
  • Questions And Answers
  • The Values Of Organisations: A Summary
  • Discussion Points
• Step One: Consulting Your Community
  • A Five Minute Job For The Public Relations Department?
  • Questions And Answers
  • Securing Resources
  • Ensuring Strong Leadership
  • Preparing For Consultation
  • Deciding Your Scope
  • Identifying Your Aims
  • Getting Your Timing Right
  • Planning Your Consultation
  • Summary
  • Questions And Answers
• Step Two: Reviewing Current Practice
  • Involving Everyone
  • Reviewing Every Aspect Of Organisational Behaviour
  • Conducting Your Review
  • Gathering Evidence
  • Choosing Your Methods
  • Troubleshooting
  • Concluding The Review
  • Summary
• Step Three: Identifying Concrete Objectives
  • Involving Everyone
  • Getting It Right
  • Identifying Objectives
  • Summary
• Step Four: Planning Change
  • Writing Your Action Plan
  • Analysing Objectives
  • Agreeing A Timescale
  • Assigning Responsibility
  • Identifying Necessary Resources
  • Coordinating Change
  • Summary
• Step Five: Monitoring Progress And Evaluating Success
  • Monitoring Progress
  • Evaluating Success
  • Involving Everyone
  • Linking Steps Four And Five
  • Choosing Your Methods
  • Making Use Of Appraisal
  • Whistle-Blowing
  • Troubleshooting
  • Summary
• Step Six: Recognising (And Rewarding) Effort And Achievement
  • Recognising Or Rewarding?
  • Validating Others
  • Rewarding Effort And Achievement
  • Summary
• Looking To The Future
  • Rolling The Process
  • Remembering The Benefits

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