What is the approach to products or services offered?

• Is each product/service carefully thought through and planned with appropriate market research?
• Does the company produce a product/service and then create a market for it or find a market need that is not being filled and fill it?
• Is the product development proactive or reactive – in other words, do they invent their own new products or try to improve on somebody else’s idea?
• Are there clear quality standards and monitoring processes?
• How strongly do the top management believe in the company’s products/services?

It doesn’t matter if your company is relatively small, you can still examine these issues to help you to be focused.