What is the company’s attitude towards their customers?

• Does the company do anything that makes customers unhappy?
• What does the company do to satisfy unhappy customers?
• How much does the company value its customers? What level of effort will be made to meet customer needs – is it ‘whatever it takes’ or ‘we’ll sort it out eventually’?
• Does the organization take customers into account when planning for the future or are they an afterthought?