85 INSPIRING WAYS TO MARKET YOUR SMALL BUSINESS

Inspiring, self-help, sales and marketing strategies that you can apply to your own business immediately 2nd edition

Jackie Jarvis

PRICE £12.99

EXTENT 256 pages

BINDING Paperback

FORMAT 234 x 153 mm

ISBN 978-1-84528-396-4

PUB DATE February 2010

BIC CODE KJS, KJVS

CATEGORY Small Business

TERRITORIES World Rights

KEY POINTS

• Updated second edition
• Jackie writes for the many people who run their own small to medium-sized business and who want and need to make it grow
• This book essentially delivers a practical and handy pocket marketing consultant for small businesses – without the consultancy fee
• Great ideas and explanations of how each idea benefits your business, what you need to do to make it work, and how you can apply it straightaway
• Structured so that you can develop the ideas into a strategy for your own business

JACKIE JARVIS is the Director of Marketingco. The Marketingco team specialises in helping small business owners get the best results they can from their sales and marketing efforts and to generate more good quality leads that convert into more customers. Jackie believes that getting the ‘right message’ to the ‘right market’ and communicating that through the ‘right media’ is vital. Marketingco provides one-to-one and group mentoring, marketing materials design and copy writing, DIY PR packages and practical sales and marketing strategy advice and planning. Jackie speaks regularly at networking events and conferences and runs the fastrack sales and marketing workshop series. She also writes articles for local and national business publications. Find out more about Jackie’s other businesses at www.marketingco.biz and www.go-makingmarketing.co.uk

CONTENTS

• 1. Introduction
• 2. How to get started – evaluating where you are now
• 3. Getting clear about where you’re going
• 4. Understanding your marketplace and your competition
• 5. Understanding your customer
• 6. Creating solid foundations
• 7. Getting the price right
• 8. Developing your marketing message
• 9. Determining your marketing methods
• 10. Marketing methods that boost business with existing customers
• 11. Marketing methods that attract new customers
• 12. Profile building marketing
• 13. Selling your services
• 14. Completing your marketing plan
• 15. The simple things that make a big difference
• 16. Creating a marketing system
• 17. Making it happen