Introduction
1. It's all about the money - the good news
2. It's all about the money - the bad news
3. It's all about the money - a little story
4. Focus on coffee for profit
5. Great coffee (profits) come from great training
6. Great coffee sales come from one thing - great taste
7. It's all about the food
8. There are three ways and only three ways to grow your business
9. Be brave about your prices
10. Know your figures and have a plan - a plan that works for you!
11. Get accountable and know your figures
12. Know your food cost for every single item
13. Know your labour/wage cost and stay accountable
14. It's your fault - get this and then get it again
15. A coffee shop is all about people - and people need clear rules
16. Make sure your employees understand the numbers
17. Every pound is not equal. A pound earned is worth a lot less than a pound saved
18. View your coffee business as if you were a customer
19. View the business every day as if you were an employee
20. Break the whole selling process down and make it better
21. Keep your toilets spotless
22. Treat lunch like a restaurant
23. Create food stories about your star products and sell, sell, sell
24. Get crafty with your menu and signage
25. Watch your language
26. Say hello
27. Don't point and watch your body language
28. Nod your head when asking a customer if they would like something
29. Thank them
30. The Granny Rule
31 Keep the kids occupied
32. Sell more coffee with cake and more cake with coffee Up selling and cross selling
33. Sell more cold drinks
34. Get your customer flow right
35. Make it easy for the customer to buy
36. Work out your lifetime customer value
37. Consider the sizes - carefully
38. Make it accessible and open. Make it all look great
39 Use your sign wisely. Spend money and make yourshop look obvious
40. Get creative with signage
41. Avoid A"sour faced hagsA"
42. Make the customers feel you care
43. Use the list -cheapest marketing you'll ever do
44. Create a catering side to your business
45. Post the utility bills
46. Incentives for saving money and making money
47. Get creative with your marketing and steal ideas from other industries
48. Create a A"bibleA"
49. Beware staff attitudes towards business ownership
50. Make a big deal of the big days
51. Think wisely before you open your second shop
52. Give a bit extra
53. Work A"onA" the business not A"inA"it
And finally
Thanks
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