START & RUN A GREETING CARDS BUSINESS

Lots of practical advice to help you build an exciting and profitable business 2nd edition

Elizabeth White

• PRICE £16.99
• EXTENT 240 pages
• BINDING Paperback
• FORMAT 246 x 171 mm
• ISBN 978-1-84528-415-2
• PUB DATE 26th November 2010
• BIC CODE KJVS, WFTG
• CATEGORY Small Business
• TERRITORIES World Rights

REVIEWS

• ‘Years ago, when I taught seminars on the business of making and marketing greeting cards, I wish this book had existed. It is clear the author has seen all sides of the business from the inside out. I highly recommend [this book]…if you follow the guidelines, you will see results.’ Kate Harper Designs, Greeting Card Designer Blog
• ‘Tells the reader everything they need to know about building an exciting and profitable business.’ Greetings Today
• ‘Full of practical tips and advice to help you on the way . . . this handy guide has the answers.’ Crafts Beautiful

KEY POINTS

• New edition of this popular Small Business Start-up
• A popular way to make money from home, or turn a hobby into a business
• The greeting cards business is worth more than £1.2bn in the UK alone, more than tea and coffee put together

The British buy more cards than any other country, an average of more than 55 per person per year ELIZABETH WHITE is an artist and owns Littleborough Gallery where she sells her own range of cards and paintings. She is an experienced business advisor who has worked with over 30 greeting card companies in the last 10 years. Some of these have gone on to become household names. As a writer and presenter of workshops for the creative sector she is well known for her knowledge of the market and her method of communicating business skills to creative people.

Contents

• 1.What type of card business?
• 2.Handmade cards
• 3.Printed cards
• 4.Designing cards
• 5.Art & photographic cards
• 6.Starting a business
• 7.Writing a business plan
• 8.Money matters
• 9.Pricing and paperwork
• 10.Marketing
• 11.Presentation, packaging and display
• 12.Getting publicity
• 13.Selling to retailers
• 14.Craft fairs and markets
• 15.Selling at trade fairs
• 16.Alternative ways of selling
• 17.Selling skills
• 18.Networking
• 19.The environment
• 20.Copyright and licensing
• Technical terms
• Fact file