STARTING YOUR OWN BUSINESS

How to plan and build your own successful enterprise: checklists, tips, case studies and online coverage 6th edition

Jim Green

• PRICE £12.99
• EXTENT 320 pages
• BINDING Paperback
• FORMAT 246 x 171 mm
• ISBN 978-1-84528-420-6
• PUB DATE 25th June 2010
• BIC CODE KJH
• CATEGORY Small Business
• TERRITORIES World Rights

REVIEWS

• ‘His techniques obviously work because, aside from his work as a business lecturer, he is still an active entrepreneur. The book is also full of practical hints about handling tax, approaching potential funders and finding suitable premises.’ The Independent
• ‘Encouraging and practical, Green's book covers all the basics…an entrepreneur himself Green knows the questions to ask.’ Management Today
• ‘Practical advice presented in a clear, concise style.’ Moneywise

KEY POINTS

• Includes checklists and new material specifically for female entrepreneurs
• Recommended as one of the ‘Top 10 business books’ by The Independent

JIM GREEN is himself a successful entrepreneur who also writes and lectures on a wide range of business topics.

CONTENTS

• 1.Getting started
• 2.Finding ideas
• 3.Creating a winning business plan
• 4.Funding your enterprise
• 5.Planning ahead
• 6.Marketing your enterprise
• 7.Cultivating the selling habit
• 8.Developing the right qualities
• 9.Maintaining progress
• 10.Powering your way to success
• 11.Why women excel in small business
• 12.Why you need a website even if your business is offline
• 13.Devising master checks for ongoing efficiency
• 14.Monitoring growth using an audit checklist
• Glossary, Appendices, Further contacts