The Middle East Unveiled
THE MIDDLE EAST UNVEILED
A cultural and practical guide for all Western business professionals
Donna Marsh
- PRICE £16.99
- EXTENT 224 pages
- BINDING Paperback
- FORMAT 234 X 153 mm
- ISBN 978-1-84528-416-9
- PUB DATE 30 July 2010
- BIC CODE KJK, Country code: 1FB
- CATEGORY Business & Management
- TERRITORIES World Rights
- DESCRIPTION
- This is a practical and comprehensive guide to doing business in The Middle East defined as a geographic and economic area (not as a cultural area, or a religious area)
- How to approach business relationships and understand cultural values and social etiquette across the Middle East
- Focuses on best practice for businesses and their employees expanding into new territories in The Middle East
- Practical guidelines on how to do business in the Middle East without causing offence
- Includes specialist advice for women in business
- 1.Culture, Stereotypes and Generalisations
- 2.Defining the Middle East
- 3.An Introduction To Islam
- 4.Islam and Business
- 5.Other Religions and Business
- 6.Safety and Security
- 7.Business Travel To and Within The Middle East
- 8.Clothing and Dress Codes
- 9.Ready For Business
- 10.Meeting and Greeting
- 11.Taboos
- 12.Attitudes To Western Business People
- 13.Communicating in The Middle East
- 14.Getting Down To Business
- 15.Business and Socialising
- 16.Getting Results
- 17.Free Time
- 18.Is Working In The Middle East For Me?
- Recommended Reading
- Glossary Of Arabic Terms
The Middle East is an economic, political and cultural hotspot Many organisations new to the Middle East become very successful; many more struggle, and some will fail altogether. Often, the difference between a successful organisation and one that fails is that organisation’s level of cultural intelligence – which is increasingly important as businesses globalize.
KEY POINTS
The author is an adviser to FTSE 100 companies Donna Marsh has been travelling to the Middle East since 1978 and working throughout the region for much of her 30 year career. She has participated in corporate sales, marketing and new business development in the fields of banking and IT and has additionally worked as a business woman in her own right throughout the Levant, Egypt and the Gulf, including Saudi Arabia. As founder of Culture Unveiled, Donna now provides cross cultural business consultancy services to professionals in a variety of multinational corporate and governmental organisations. www.cultureunveiled.com
