• Preface
• The Best Time To Sell
• How To Create The Des Res
• Gathering Information
• Valuing Your Property
• Working With Your Solicitor
• Creating A Property Brochure
• Photographing The Property
• Marketing The Property
• Preparing For Viewings
• How To Conduct A Viewing
• Receiving Offers
• Heads Of Terms
• If No Offer Is Received
• The Top Ten Selling And Moving T

How To Be Your Own Estate Agent

• Preface
• The Best Time To Sell
  • The Most Lucrative Months For Selling
  • Using The Quiet Season To Plan A Strategy
  • Learning To Think Like A Salesman
  • Picking The Best Time For You
  • Keeping An Eye On Local Influences
  • To Summarise
• How To Create The Des Res
  • The Significance Of First Impressions
  • Knowing Your Target Audience
  • Creating The Illusion Of Space
  • Redecorate To Rejuvenate
  • To Summarise
• Gathering Information
  • Having Documents And Information Available
  • Local Merits And Facilities
  • Using The Internet For Research
  • The Home Information Pack (Hip)
  • To Summarise
• Valuing Your Property
  • Using Comparables
  • Adding To The Value
  • Other Influence
  • Finalising The Sale Price
  • To Summarise
• Working With Your Solicitor
  • Completing The Documents
  • Copies Of Title Documents
  • The Property Information Form
  • Local Authority Searches
  • The Draft Contract
  • Selling Outside England And Wales
  • To Summarise
• Creating A Property Brochure
  • Choosing A Design Layout
  • Describing Your Home
  • Writing The Text
  • Inserting Essential Disclaimers
  • Printing The Brochure
  • To Summarise
• Photographing The Property
  • Image-Capturing Equipment And Film
  • Preparing The Scene
  • Waiting For The Right Day
  • Photographing Difficult Properties
  • Developing, Printing And Using Photos
  • To Summarise
• Marketing The Property
  • Obtaining And Erecting A ‘for Sale’ Board
  • Exploiting Word-Of-Mouth
  • Marketing To Local Establishments
  • Traditional Advertising
  • Using The Internet For Publicity
  • Unusual Marketing Ideas
  • To Summarise
• Preparing For Viewings
  • The Three Principles Of Selling
  • Preparing For Telephone Calls
  • Security And Safety Issues
  • Searching For Answers
  • Making A Viewing Appointment
  • Using Telephone Answering Machines
  • To Summarise
• How To Conduct A Viewing
  • Meeting And Greeting Your Viewers
  • Analysing Body Language
  • Dealing With Disruptive Children
  • Safety And Security
  • Listening To What People Are Saying
  • Bringing The Viewing To An End
  • To Summarise
• Receiving Offers
  • Buyers To Be Cautious Of
  • Buyers Worthy Of Encouragement
  • Adopting An Effective Attitude
  • Calculating A Response To Offers
  • Gazumping And Gazundering
• Heads Of Terms
  • Recording Details Required By Solicitors
  • The Vendor
  • Vendor’s Address
  • Vendor’s Contact Details
  • Point Of Contact
  • The Purchaser
  • Purchaser’s Address
  • Purchaser’s Contact Details
  • The Property Being Sold (Subject To Contract)
  • Agreed Sale Price (Subject To Contract)
  • Inclusive Of ...
  • Vendor’s Solicitor
  • Purchaser’s Solicitor
  • Additional Property Information
  • Estate Agent
  • Timescale
  • Possession
  • Preventing Delays
  • Who Should Receive Copies?
  • Providing Supplementary Data
  • What Happens Next?
  • To Summarise
• If No Offer Is Received
  • Revising Your Marketing Strategy
  • Properties That Are Difficult To Sell
  • Postponing Until The Market Changes
  • Alternatives To Traditional Selling
  • To Summarise
• The Top Ten Selling And Moving Tips
  • 1.Dealing With A Broken Chain
  • 2.Viewing Your Home As Others See It
  • 3.Maintaining Security
  • 4.Planning Ahead When Taking Garden Plants
  • 5.Taking Meter Readings
  • 6. Avoiding Delays On Moving Day
  • 7. Asking For A Reduction
  • 8. Saving On Removal Fees
  • 9. Avoiding High Rents
  • 10. Putting Your Mobile Phone To Good Use
  • And Finally ...