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How To Be Your Own Estate Agent
Preface
The Best Time To Sell
How To Create The Des Res
Gathering Information
Valuing Your Property
Working With Your Solicitor
Creating A Property Brochure
Photographing The Property
Marketing The Property
Preparing For Viewings
How To Conduct A Viewing
Receiving Offers
Heads Of Terms
If No Offer Is Received
The Top Ten Selling And Moving T
Property
How To Be Your Own Estate Agent
Preface
The Best Time To Sell
The Most Lucrative Months For Selling
Using The Quiet Season To Plan A Strategy
Learning To Think Like A Salesman
Picking The Best Time For You
Keeping An Eye On Local Influences
To Summarise
How To Create The Des Res
The Significance Of First Impressions
Knowing Your Target Audience
Creating The Illusion Of Space
Redecorate To Rejuvenate
To Summarise
Gathering Information
Having Documents And Information Available
Local Merits And Facilities
Using The Internet For Research
The Home Information Pack (Hip)
To Summarise
Valuing Your Property
Using Comparables
Adding To The Value
Other Influence
Finalising The Sale Price
To Summarise
Working With Your Solicitor
Completing The Documents
Copies Of Title Documents
The Property Information Form
Local Authority Searches
The Draft Contract
Selling Outside England And Wales
To Summarise
Creating A Property Brochure
Choosing A Design Layout
Describing Your Home
Writing The Text
Inserting Essential Disclaimers
Printing The Brochure
To Summarise
Photographing The Property
Image-Capturing Equipment And Film
Preparing The Scene
Waiting For The Right Day
Photographing Difficult Properties
Developing, Printing And Using Photos
To Summarise
Marketing The Property
Obtaining And Erecting A ‘for Sale’ Board
Exploiting Word-Of-Mouth
Marketing To Local Establishments
Traditional Advertising
Using The Internet For Publicity
Unusual Marketing Ideas
To Summarise
Preparing For Viewings
The Three Principles Of Selling
Preparing For Telephone Calls
Security And Safety Issues
Searching For Answers
Making A Viewing Appointment
Using Telephone Answering Machines
To Summarise
How To Conduct A Viewing
Meeting And Greeting Your Viewers
Analysing Body Language
Dealing With Disruptive Children
Safety And Security
Listening To What People Are Saying
Bringing The Viewing To An End
To Summarise
Receiving Offers
Buyers To Be Cautious Of
Buyers Worthy Of Encouragement
Adopting An Effective Attitude
Calculating A Response To Offers
Gazumping And Gazundering
Heads Of Terms
Recording Details Required By Solicitors
The Vendor
Vendor’s Address
Vendor’s Contact Details
Point Of Contact
The Purchaser
Purchaser’s Address
Purchaser’s Contact Details
The Property Being Sold (Subject To Contract)
Agreed Sale Price (Subject To Contract)
Inclusive Of ...
Vendor’s Solicitor
Purchaser’s Solicitor
Additional Property Information
Estate Agent
Timescale
Possession
Preventing Delays
Who Should Receive Copies?
Providing Supplementary Data
What Happens Next?
To Summarise
If No Offer Is Received
Revising Your Marketing Strategy
Properties That Are Difficult To Sell
Postponing Until The Market Changes
Alternatives To Traditional Selling
To Summarise
The Top Ten Selling And Moving Tips
1.Dealing With A Broken Chain
2.Viewing Your Home As Others See It
3.Maintaining Security
4.Planning Ahead When Taking Garden Plants
5.Taking Meter Readings
6. Avoiding Delays On Moving Day
7. Asking For A Reduction
8. Saving On Removal Fees
9. Avoiding High Rents
10. Putting Your Mobile Phone To Good Use
And Finally ...
Sell Property Online