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• Acknowledgements
• What Is Self-Publishing?
• Knowing Your Product And Your Ma
• Things You Should Know Before Yo
• Setting A Budget
• Designing Your Book
• Producing Your Book
• Marketing Your Book
• The Internet
• Selling Your Book
• Case Studies
• Planning Guide

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How to Publish Your Own Book

• Acknowledgements
• What Is Self-Publishing?
  • What Do You Want To Achieve From Self-Publishing?
  • What Are You Willing And Able To Invest?
  • What You Need To Do To Self-Publish A Book
  • The Advantages Of Self-Publishing
• Knowing Your Product And Your Market
  • Knowing Your Book And Your Readers
  • Describing Your Product And Market
• Things You Should Know Before You Get Started
  • Isbn
  • British Library Cataloguing
  • British Library Book Deposits
  • Book Industry Classifications
  • Copyright
  • Libel
  • Public Lending Rights
  • When To Publish
  • What’s In A Name?
  • Contracts
• Setting A Budget
  • Working Out Your Costs
  • Production Costs
  • Pricing Your Book
• Designing Your Book
  • Choosing A Title
  • Front Cover Design
  • Back Cover Design
  • The Book’s Spine
  • Book Size
  • Ensuring Editorial Quality
  • Illustrations
• Producing Your Book
  • Binding
  • Choosing A Paper
  • Obtaining A Quote From A Printer
  • Typesetting
  • Indexing
  • Print On Demand
• Marketing Your Book
  • What Is Marketing?
  • Promoting To The Book Industry
  • Building A Database Of Booksellers
  • Reviews
  • Promoting Your Book To The Public
  • How To Write A Press Release
  • Radio
  • Television
  • Organising Your Book Launch
  • Giving Interviews
  • Advertising
  • Talks And Workshops
  • Writing Your Marketing Plan
• The Internet
  • Creating Your Own Website
  • Utilising Search Engines
  • Pay-Per-Click Advertising
  • Amazon
  • Electronic Publishing
  • Lulu – A Trial Of An Online Publisher
  • The Internet And The Future
• Selling Your Book
  • Direct Sales
  • Book Wholesalers
  • Book Retailers
  • The Internet
  • Library Sales
  • Freelance Sales Representatives
  • Independent Publishers Guild
  • Selling Subsidiary Rights
  • Doing Business
  • Distribution
  • Keeping Track
  • Chasing Payments And Dealing With Bad Debt
  • What To Do With Left-Over Books
• Case Studies
  • Case Studies
• Planning Guide
  • 1. Initial Research And Organisation
  • 2. Pre-Production Phase
  • 3. While Books Are Being Printed
  • 4. Once Books Are Delivered From The Printer
  • 5. On The Book’s Publication
  • 6. Ongoing

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