2. Sticking To Your Guns

The easiest option if you have a successful copywriting business is to stick with it. You may well be happy with your level of income and the lifestyle your work provides. If you are concerned about future prospects, bear in mind that your earning potential is likely to go up in line with your experience in particular fields. As you become more adept and efficient at producing copy, you will find that you can fit more projects into your schedule and so boost your overall income. Plus your network of contacts will grow over time, so you will see more referrals.

A final point worth making is that, strange though it may sound, being a self-employed copywriter can be more secure than having full-time employment in times of recession. At the turn of the millennium many of my friends with jobs in the marketing, media, new media and creative industries were made redundant as a result of the downturn in advertising and technology. I, too, found it harder to get work, but at least I had a range of clients to provide me with income, instead of a single paymaster.