3. Leaflets, Flyers and Posters

Used above all to promote events, the main ingredients for flyers and posters are a simple, eye-catching headline and an obvious response mechanism. Most of the rest of the copy should be devoted to details such as the date, time, location, the cost of tickets and so on. Since the amount of copywriting involved is minimal, it is hardly worth trying to charge much for this kind of work. It also helps to work alongside a designer.

Leaflets involve more copy but, again, are unlikely to be backed by large budgets. Their production does not normally entail any particular difficulties; as per any other job, be sure to cover any queries in your brief and then write simply and succinctly with your target audience in mind.