9. How To Present Copy

There are no golden rules on how you should present your copy to your client. After all, what is important is what is said rather than what it looks like. Some obvious points to bear in mind, however, are:

• It is useful to include a header with information like the document title, draft number, date, approval stage and, if necessary, your contact details.
• Headlines, sub-headings and so on should be clearly identified as such with labels that will not be mistaken for part of the main text.
• Indicate where the text ends, in case part of it gets lost in faxing or printing.
• Include a word count if this is relevant to the job.
• Include page numbers on documents that are several pages long.
• On very large documents, such as proposals or website drafts, it is useful to have a contents page with links to headlines throughout the text.
• Give an idea of what any images or graphics being used with the text should look like, for example by including sketches or short descriptions.