1. Where Next?
Halfway through writing this book, I upped sticks and left the UK to live in Spain. It was a lifestyle decision, but one that was made possible purely because of the nature of my work. At the time of writing, my business is healtheir than ever. The only real change is that most of my contact with my British clients is over the phone rather than face to face.
The point of this story is that it illustrates how running your own copywriting business, whilst fulfilling in itself, can also provide a springboard to many other opportunities. This chapter is all about answering the question: once my business is established, what happens next?
I shall not pretend to be able to answer that question in full, but hopefully the following paragraphs will give you some pointers on the direction your business could take in future.