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• Preface
• Identifying Your Audience: Consi
• Producing A Business Plan
• Carrying Out Research
• Deciding On Style Frequency, For
• Editorial
• Selecting And Organising Topics
• Getting Contributions
• Writing, Interviewing And Proof-
• Sales, Advertising And Sponsorsh
• Guidance To Contributors And Adv
• Production
• Equipment And Resources
• Distribution
• Project Management
• Publicity
• Readers’ Surveys
• Ensuring Quality And Identifying
• Newsletters
• Electronic Publications
• Additional Items
• Summary Of Key Points And Action

Producing Successful Magazines and Newsletters

• Preface
  • What Kinds Of Publications Are There?
• Identifying Your Audience: Considering Principles, Values And Ethics
  • Identifying Your Audience
  • Considering Principles, Values And Ethics
• Producing A Business Plan
  • The Main Elements Of A Business Plan
• Carrying Out Research
  • Reasons For Conducting Research
  • Ways Of Conducting Research
• Deciding On Style Frequency, Format, Design And Circulation
  • Style
  • Frequency
  • Format
  • Design
• Editorial
  • Researching
  • Collating Information
  • Commissioning
  • Writing
  • Interviewing
  • Editing
  • Checking
  • Proof-Reading
  • Publicising
  • Getting Advertising
  • Briefing Production Staff
• Selecting And Organising Topics And Items
  • Types Of Item
  • Presentation And Organisation Of Material
  • Selection And Rejection Of Items For Publication
• Getting Contributions
  • Planning For The Future
  • ‘theming’
  • Gathering Material
  • Liaising With, And Rewarding, Contributors
• Writing, Interviewing And Proof-Reading Skills
  • Writing Skills
  • Interviewing Skills
  • Proof-Reading Skills
• Sales, Advertising And Sponsorship
  • Sales
  • Advertising
  • Sponsorship
  • Credit Control
• Guidance To Contributors And Advertisers
  • Guidance For Contributors
  • Guidance For Advertisers
  • General Advice To Contributors And Advertisers
• Production
  • Design
  • Printing
  • Finishing
  • Packing
  • Distribution
  • Selecting Production Services
• Equipment And Resources
  • Small-Scale, Self-Produced Magazines
  • Larger-Scale, Self-Produced Magazines
  • Commerically-Produced Magazines
• Distribution
  • Methods Of Distribution
  • Free Copies
• Project Management
  • Project Management Processes
  • Project Management Tools
• Publicity
  • Reasons For Publicity
  • Methods Of Generating Publicity
• Readers’ Surveys
  • Survey Types
  • Survey Techniques
• Ensuring Quality And Identifying And Dealing With Problems
  • Ensuring Quality
  • Identifying And Dealing With Possible Problem Areas
  • Some Ways Of Dealing With Problems
• Newsletters
  • Purpose And Objectives
  • Research
  • Style, Frequency, Format, Design And Circulation
  • Editorial And Production
  • Equipment And Resources
  • Selecting And Organising Topics And Items
  • Getting Contributions
  • Writing And Interviewing Skills
  • Proof-Reading
  • Advertising And Sponsorship
  • Guidance To Contributors And Advertisers
  • Distribution
  • Publicity
  • Readers’ Surveys
  • Principles, Values And Ethics
  • Dealing With Problems
  • Ensuring Quality
  • Project Management
• Electronic Publications
  • 1. Electronic Publications In General
  • 2. E-Zines
  • 3. Electronic Newsletters
• Additional Items
  • Numbering Of Periodicals
  • Bar Coding
  • Advertising Rates
  • Audited Circulation
  • Data Protection
  • Website
  • Membership Of Professional Bodies
  • Insurance
  • Writing And Publishing Skills
  • Box Number
  • Legal Issues
  • Uk Anti-Spam Regulations
• Summary Of Key Points And Action Planning
  • Key Points
  • Action Planning

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