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How to Start and Grow a Successful Podcast

ebook / ISBN-13: 9781472145338

Price: £14.99

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The only guide you need to build a podcast from scratch with tips, techniques and stories from the pioneers of podcasting, by expert and early adopter Gilly Smith.

From This American Life‘s Ira Glass and George the Poet to the teams behind My Dad Wrote a Porno and Table Manners with Jessie Ware, this practical book is packed full of exclusive, behind-the-scenes advice and informative, inspiring stories that will teach you how to tell the greatest stories in the world.

This is a comprehensive yet accessible and warmly written book for creatives who are striving to understand how their content could be successfully turned into a podcast, from conception through to execution, distribution, marketing and monetising. It covers:
– Recognising who your show is for, deciding what it is about and where to find inspiration.
– Deciding on the format and working on structure and script.
– Hosting, casting and interview techniques.
– Production expertise – from equipment you’ll need to editorial tips and determining the ideal length of your show.
– Distribution – deciding on a release schedule, show art, metadata and how to distribute.
– Growing your podcast – promotion and building community among fans.

With original material throughout, case studies from podcasters across genres and a companion podcast featuring interviews with the pioneers, this is a first in guides to podcasting.


Gilly Smith's wonderful guide to podcasting is filled with so many nuggets of wisdom, that it will fast-forward you at least a year in your journey to becoming a successful podcaster. In between aha moments, she will guide you to finding your own podcasting voice, help you decide which mic to buy and most importantly, how to find your tribe. Even if you've made a start already and had some success, reading the in-depth interviews from the very best podcasters of the day just adds to your toolbox of innovative ways to grow your community of listeners. Whatever it is you want to share with the world, Gilly Smith's guide will help you do it. Pack your bags, get in the car, you're going to make a podcast
<b>Chris Hogg, award-winning producer of <i>Cassie and Corey</i> and playwright</b>